Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
WS3 Communication plan (2PRV)17578/2184/2122/1/51
Study guide

WS3 Communication plan (2PRV)

17578/2184/2122/1/51
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 2
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 5 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Looveren Ilse
Other teaching staff: De Greef Rit, Spittaels Olaf, Verstraeten Bart
Languages: Dutch
Scheduled for: Semester 1 + Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 130,00 hours

Prerequisites

having passed, or having a tolerated mark for Research techniques AND having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Psychology AND having passed, or having a tolerated mark for Explore the communication field of activity AND having finished at least 40 ects credits in programme part (year) 1 AND (to be taken together with Communication research (2PRV) OR having passed, or having a tolerated mark for Communication research (2PRV)) AND (to be taken together with Public Relations and Reputation Management OR having passed, or having a tolerated mark for Public Relations and Reputation Management) AND (to be taken together with Communication psychology (PRV) OR having passed, or having a tolerated mark for Communication psychology (PRV)).

Learning outcomes (list)

You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You will participate in the execution of a simple applied communication research and help to correctly display and interpret research results.
You'll analyze research results using Excel and display them visually.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You'll give a goal-oriented informative presentation in correct Dutch.
You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll work out an integrated communication plan for profit or social profit or for private and government organisations based on collected research or research results.
You test a client's question and translate it into a communication project. You organize this project efficiently and manage employees and suppliers.
You'll draw up a project plan (incl SMART objectives, GANT chart, WBS, Risk analysis, cooperation contract) and use it as a basis for organizing a group work.
You function as an efficient member of a (multidisciplinary) team and are critical for your own work and that of others. You give your opinion and point of view with respect for others. You have an insight into your own role within the organisation and adapt when necessary.
You'll reflect on the cooperation process and adjust it.
You deal appropriately with disagreements and conflicts within the group.
You regularly estimate your own knowledge and can realistically assess and analyse personal learning needs. You look for (learning) opportunities to broaden and enrich your own competencies.
You'll reflect on personal strengths and areas for improvement.
You'll seize opportunities to broaden and strengthen your competencies within a controlled and familiar context.

Study material (list)

Mandatory
Mandatory
  • Author: Van Looveren, I.
Electronic Learning EnvironmentMandatory
  • Author: AP Hogeschool Antwerpen

Educational organisation (list)

Exam duration
Estimated time for testing
Learning Activities
Collaborative learning72,00 hours
Lectures and / or tutorials13,00 hours
Practicum45,00 hours
Work time outside of contact hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)20,00PR&V: De evaluatie van dit opleidingsonderdeel bestaat uit proces- en productevaluatie. De student werkt aan groepsopdrachten. Het eindproduct van dit facet is een presentatie van een campagne.
3 afwezigheden op de voorziene contactmomenten resulteert in een nul op het facet. Medische attesten gelden niet als verzachtende omstandigheid.
Meer detail in de studiewijzer op Digitap.
Academic yearContinuous project assignment (Permanent evaluation)20,00Communicatieonderzoek: De evaluatie van dit opleidingsonderdeel bestaat uit proces- en productevaluatie. De student werkt aan individuele opdrachten en groepsopdrachten.
3 afwezigheden op de voorziene contactmomenten resulteert in een nul op het facet. Medische attesten gelden niet als verzachtende omstandigheid.
Meer details ivm de toetsing vind je in de studiewijzer op Digitap.
Academic yearContinuous reflection assignment (Permanent evaluation)20,00Communicatiepsychologie: Reflectieopdrachten tijdens het academiejaar (mondeling en schriftelijk)
Academic yearContinuous skills assessment simulation (Permanent evaluation)20,00Nederlands: Mondelinge presentaties
Academic yearSkills assessment hands on20,00Informatica: Twee toetsmomenten: één tijdens het semester en één in de examenreeks
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment20,00PR&V: Presentatie van een campagne
2nd examination periodProject assignment20,00Communicatieonderzoek: Onderzoeksresultaten verwerken in Excel + onderzoeksposter
2nd examination periodReflection assignment20,00Communicatiepsychologie: Reflectieopdrachten (schriftelijk)
2nd examination periodSkills assessment hands on20,00Informatica: Eén toetsmoment tijdens de examenreeks
2nd examination periodSkills assessment simulation20,00Nederlands: Mondelinge presentatie