Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Explore the communication field of activity17395/2184/2122/1/37
Study guide

Explore the communication field of activity

17395/2184/2122/1/37
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 1
This is a single course unit.
Study load: 4 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: De Greef Rit, Meerts Kristin, Van den Bulck Helga
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours

Prerequisites

(to be taken together with Commercial communication OR having passed, or having a tolerated mark for Commercial communication) AND (to be taken together with Public Relations OR having passed, or having a tolerated mark for Public Relations).

Learning outcomes (list)

You have an overview of the media and communication landscape (the various work environments, the media company, the national and international media landscape) and closely follow trends in communication.
You'll describe the communication field and the various (marketing) communication tools.
You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You analyse and evaluate the use of marketing and communication tools from a campaign based on relevant information.
You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You'll write an informative report in correct Dutch based on collected information.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You present a realized product in fluent Dutch.
You test a client's question and translate it into a communication project. You organize this project efficiently and manage employees and suppliers.
In a group, you draw up a simple step-by-step and milestone plan, and follow up the implementation and deadlines.
You regularly estimate your own knowledge and can realistically assess and analyse personal learning needs. You look for (learning) opportunities to broaden and enrich your own competencies.
You'll grasp learning opportunities during an exploration of the communications profession and field.

Study material (list)

Electronic Learning EnvironmentMandatory
  • Author: AP Hogeschool Antwerpen

Educational organisation (list)

Learning Activities
Practicum104,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)50,00Exploratie PRV: De evaluatie van dit opleidingsonderdeel bestaat uit proces- en product-evaluatie.

Om voor dit opleidingsonderdeel te slagen, verwachten we dat je binnen het groepswerk aantoonbare inspanningen levert om de beoogde doelstellingen te bereiken. Indien je niet op voldoende wijze kan aantonen dat je die inspanningen (aanwezigheid coachingmomenten, aanwezigheid groepsvergaderingen, meewerken aan de opdrachten, ...) levert, krijg je een nul voor dit opleidingsonderdeel (zie infobrochure op digitap).
Academic yearContinuous project assignment (Permanent evaluation)50,00Exploratie CC: De evaluatie van dit opleidingsonderdeel bestaat uit proces- en product-evaluatie. Om voor dit opleidingsonderdeel te slagen, verwachten we dat je binnen het groepswerk aantoonbare inspanningen levert om de beoogde doelstellingen te bereiken. Indien je niet op voldoende wijze kan aantonen dat je die inspanningen (aanwezigheid coachingmomenten, aanwezigheid groepsvergaderingen, meewerken aan de opdrachten, ...) levert, krijg je een nul voor dit opleidingsonderdeel (zie infobrochure op digitap).
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment50,00Voor de tweede examenperiode werk je een individuele opdracht uit.
2nd examination periodProject assignment50,00Voor de tweede examenperiode werk je een individuele opdracht uit.