Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Media planning16937/2184/2122/1/82
Study guide

Media planning

16937/2184/2122/1/82
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management
    Choice package:
    • Keuzepakket 2+3PRV
    • Keuzepakket 2PRV
    • Keuzepakket PRV - 360°/ andere bach
This is a single course unit.
Study load: 3 credits
Teaching staff: Orlent Indra
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Explore the communication field of activity AND having passed, or having a tolerated mark for Research techniques AND (having passed, or having a tolerated mark for Media OR having passed, or having a tolerated mark for Media studies) AND having finished at least 20 ects credits in programme part (year) 1.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll establish an online and offline media plan based on a media selection strategy and taking into account the budget and media buying process.
You'll describe the advantages and disadvantages of different media types.
You'll use CIM figures on the reach of media types.

Study material (list)

Mandatory
Mandatory
  • Author: Katheline De Lembre

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00Schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Schriftelijk examen