Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Public Relations and Reputation Management16942/2184/2122/1/58
Study guide

Public Relations and Reputation Management

16942/2184/2122/1/58
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket 2CC
    • Keuzepakket CC - 360°-/andere bach
This is a single course unit.
Study load: 3 credits
Teaching staff: Hye Dirk
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Explore the communication field of activity AND having finished at least 20 ects credits in programme part (year) 1.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll formulate reputation-building actions when creating a PR campaign plan around a specific issue.
You'll analyze and discuss information and public relations actions/expressions used by a company or organization.
You'll situate and discuss the various components of a PR campaign plan.

Study material (list)

Mandatory
Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst in een schriftelijk examen met open en/of gesloten vragen. De leerstof bestaat uit hoorcolleges, powerpointcursus, lesnota's, zelfstudieteksten en voorbeelden uit de actualiteit.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst in een schriftelijk examen met open en/of gesloten vragen. De leerstof bestaat uit hoorcolleges, powerpointcursus, nota's, zelfstudieteksten en voorbeelden uit de actualiteit.