Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Brand activation28433/2184/2122/1/36
Study guide

Brand activation

28433/2184/2122/1/36
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket 2+3PRV
    • Keuzepakket 2CC
    • Keuzepakket 2PRV
    • Keuzepakket CC - 360°-/andere bach
    • Keuzepakket PRV - 360°/ andere bach
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under credit contract.
Co-ordinator: Gemoets Ann
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Marketing AND having finished at least 40 ects credits in programme part (year) 1.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You will describe the characteristics and operation of a successful brand activation campaign.
You will make proposals for a brand-activation campaign respecting the brand values.
You apply the principle of brand activation based on a briefing from a client.

Study material (list)

Mandatory
  • Author: Smith K. & Hanover D.

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)30,00Groepsopdracht
Academic yearKnowledge test70,00Schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Schriftelijk examen