Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Sports, culture and lifestyle marketing34014/2184/2122/1/58
Study guide

Sports, culture and lifestyle marketing

34014/2184/2122/1/58
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket 2+3PRV
    • Keuzepakket 2CC
    • Keuzepakket 2PRV
    • Keuzepakket CC - 360°-/andere bach
    • Keuzepakket PRV - 360°/ andere bach
In other study programme:
  • Bachelor of Journalism as Public affairs
  • Bachelor of Journalism as Sports, culture and lifestyle marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Vanormelingen Christine
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

(having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having finished at least 40 ects credits in programme part (year) 1) OR (having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2).

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You'll describe how communication (marketing, PR) can make a useful contribution to the operations of the recreational and cultural sector.

Study material (list)

Mandatory
Mandatory
Mandatory€ 50,00

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Collaborative learning
Lectures and / or tutorials14,00 hours
Practicum8,00 hours
Work time outside of contact hours54,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)50,00uitwerking case
Academic yearKnowledge test50,00Mondeling examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Mondeling examen - Het examen behandelt beide deelexamens (50% vragen over de cursus + 50% nieuwe paper)