Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
WS4 Communication analysis13846/2184/2122/1/39
Study guide

WS4 Communication analysis

13846/2184/2122/1/39
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 2
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 4 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Robijns Iris
Other teaching staff: Heirman Wannes, Van Den Langenbergh Maïté, Verstraeten Bart
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours

Prerequisites

having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Economics: topics AND having finished at least 40 ects credits in programme part (year) 1 AND (to be taken together with Public Relations and Reputation Management OR having passed, or having a tolerated mark for Public Relations and Reputation Management) AND (to be taken together with Communication sociology (PRV) OR having passed, or having a tolerated mark for Communication sociology (PRV)).

Learning outcomes (list)

You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You'll carry out an audit/analysis of an organisation.
You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You write an informative report that meets the basic principles of scientific writing.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning56,00 hours
Lectures and / or tutorials8,00 hours
Practicum40,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous project assignment (Permanent evaluation)25,00Facet Marketing


Meer details in de studiewijzer op Digitap.

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het desbetreffende facet.
Academic yearContinuous project assignment (Permanent evaluation)25,00Facet Nederlands rapport


Meer details in de studiewijzer op Digitap.

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het desbetreffende facet.
Academic yearContinuous project assignment (Permanent evaluation)25,00Facet Public relations & voorlichting

Meer details in de studiewijzer op Digitap.

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het desbetreffende facet.
Academic yearContinuous project assignment (Permanent evaluation)25,00Facet Media Monitoring
Meer details in de studiewijzer op Digitap.

Permanente evaluatie: 3 afwezigheden resulteren in een nul voor het desbetreffende facet.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment25,00Facet Public relations & voorlichting

Meer details in de studiewijzer op Digitap.
2nd examination periodProject assignment25,00Facet Media Monitoring

Meer details in de studiewijzer op Digitap.
2nd examination periodProject assignment25,00Facet MarketingMeer details in de studiewijzer op Digitap.
2nd examination periodProject assignment25,00Facet Nederlands rapport

Meer details in de studiewijzer op Digitap.