Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Press relations, crisis management and media training13857/2184/2122/1/25
Study guide

Press relations, crisis management and media training

13857/2184/2122/1/25
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 3
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 5 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Cornil Koen, De Decker Benny, Leemans Hilde, Robijns Iris, Verhuyck Thomas
Languages: Dutch, English, French
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 130,00 hours

Prerequisites

having passed, or having a tolerated mark for Communication training French AND having passed, or having a tolerated mark for Communication training Dutch AND having passed, or having a tolerated mark for Communication training English AND having passed, or having a tolerated mark for Public Relations and Reputation Management AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2.

Learning outcomes (list)

You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You can write a (crisis) press release in correct Dutch with specific attention to the company image.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You'll hold a press conference and are fluent in Dutch in response to a crisis situation.
You write fluent, targeted texts in several foreign languages.
You'll write (nearly) error-free communication-related texts in multiple foreign languages (including press release, report and CV).
You communicate and present fluently, target-group-oriented and professionally adequate in several foreign languages, while avoiding typical mistakes made by Dutch speakers.
You'll express yourself fluently and (almost) flawlessly in several foreign languages during a press conference and you answer critical questions in the process.
You understand and use both written and audiovisual sources in languages other than Dutch.
You'll formulate and defend a nuanced position after listening to a presentation or argument by a professional in French or English.

Study material (list)

Mandatory
Mandatory
  • Author: De Smet/De Vuyst
Mandatory
Mandatory
  • Author: Sara vercauteren
Mandatory
  • Author: Wils Jeroen

Educational organisation (list)

Exam duration
Estimated time for testing5,00 hours
Learning Activities
Collaborative learning80,00 hours
Lectures and / or tutorials26,00 hours
Work time outside of contact hours19,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous skills assessment hands on (Permanent evaluation)24,00Facet Nederlands: vier opdrachten die als permanente evaluatie worden georganiseerd.
1. digitaal examen rond spelling, grammatica en stijl (zelfstudiepakket Digitap)
2. crisispersbericht
3. mondelinge taalvaardigheid (m.n. taal en uitspraak) tijdens de persconferenties
4. examenopdracht = crisispersbericht persmap

Voor de schriftelijke opdrachten geldt de volgende regeling: per werkwoordsvormfout verlies je 10% van de score voor die opdracht.
Academic yearContinuous skills assessment hands on (Permanent evaluation)24,00Facet PRV:

De instructies, evaluatie en werkafspraken omtrent deze oefeningen, vind je terug op digitap. Er is geen schriftelijk examen.
Academic yearContinuous skills assessment hands on (Permanent evaluation)24,00Facet Engels: Permanente evaluatie. Voor de opdrachten zie Digitap.
Academic yearContinuous skills assessment hands on (Permanent evaluation)24,00Facet Frans: Permanente evaluatie. Voor de opdrachten zie Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
Academic yearKnowledge test24,00Facet Engels: Een voor te bereiden opdracht met mondelinge toelichting. Zie Digitap.
Academic yearKnowledge test24,00Facet Frans: Een voor te bereiden opdracht en een mondelinge proef. Zie Digitap.
Academic yearSkills assessment hands on24,00Facet PRV:
Indien je niet geslaagd bent voor facet PRv, doe je een gelijkaardige oefening opnieuw. De instructies vind je op digitap.
Academic yearSkills assessment hands on24,00Facet Nederlands:

Voor de tweede zittijd bestaat het facet uit twee onderdelen:
1. een digitaal examen rond spelling, grammatica en stijl (zelfstudiepakket Digitap)
2. een crisispersbericht

Voor de schriftelijke opdracht geldt de volgende regeling: per werkwoordsvormfout verlies je 10% van de score voor die opdracht.
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Academic yearSkills assessment hands on4,00Voor dit opleidingsonderdeel wordt een peerassessment in rekening gebracht.