Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Campaign execution35086/2184/2122/1/34
Study guide

Campaign execution

35086/2184/2122/1/34
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 3
    Specialisation:
    • Commercial Communication
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van den Bulck Helga
Other teaching staff: Cornil Koen, Gemoets Ann, van Varik Mark
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Communication training French AND having passed, or having a tolerated mark for Communication training English AND having passed, or having a tolerated mark for WS3 Communication plan (2CC) AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2 AND having passed, or having a tolerated mark for Advertising AND to be taken together with Campaign strategy AND to be taken together with Campaign execution.

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You take into account legal and deontological aspects when developing an advertising campaign.
You devise and develop a creative visual concept or format. You have knowledge of image construction and master the basic techniques of photography, AV, layout and graphic design to create simple visual communication tools yourself. For more complex tasks, you will work efficiently with specialists.
You'll work out a creative concept in response to a briefing and you use various multimedia techniques in a targeted manner here.
You will work with professionals to accomplish a complex AV product.
You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You write creative and recruiting texts that fit into a broad strategic communication plan.
You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You will execute a strategic media plan and implement the appropriate communication tools.

Study material (list)

Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing1,00 hours
Learning Activities
Collaborative learning77,00 hours
Work time outside of contact hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearGraduation assignment24,00Pitch campagne: presentatie en paper
Academic yearGraduation assignment24,00Multimedia: je 3 verschillende creatieve producten (posters, radiospots, video's, websites,...) en je Powerpoint worden geëvalueerd op techniek, creativiteit, toepasbaarheid (in functie van het onderwerp/doel) en vorm.
Academic yearSkills assessment hands on24,00Wetgeving en deontologie van de reclame: paper
Academic yearSkills assessment hands on24,00Mediaplanning tactisch
Evaluation(s) for re-sit exam
MomentForm%Remark
Academic yearGraduation assignment24,00Multimedia: je maakt/verbetert je 3 creatieve producten (posters, radiospots, video's, websites,...) en Powerpoint. Indien gewenst (of op aanraden van de lector) maak je nieuwe producten. Deze worden geëvalueerd op techniek, creativiteit, toepasbaarheid (in functie van het onderwerp/doel) en vorm.
Academic yearGraduation assignment24,00Pitch campagne: presentatie en paper
Academic yearSkills assessment hands on24,00Wetgeving en deontologie van de reclame: paper
Academic yearSkills assessment hands on24,00Mediaplanning tactisch
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Academic yearGraduation assignment4,00Peerassessment