Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Public Relations13776/2184/2122/1/84
Study guide

Public Relations

13776/2184/2122/1/84
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 1
This is a single course unit.
Study load: 3 credits
Teaching staff: Hye Dirk
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You can analyse and critically discuss information and PR actions/statements used by a company or organisation.
You'll explain different tools of the PR communication mix.
You'll use the conceptual framework of the PR industry.

Study material (list)

Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst aan de hand van een schriftelijk examen met open en/of gesloten vragen. De leerstof is gebaseerd op hoorcolleges, een Powerpointcursus, lesnota's, teksten die de studenten zelf dienen te verwerken én kennis van de actualiteit.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Kennis, inzicht en toepassing van de geziene leerstof wordt getoetst aan de hand van een schriftelijk examen met open en/of gesloten vragen. De leerstof is gebaseerd op hoorcolleges, een Powerpointcursus, lesnota's, teksten die de studenten zelf dienen te verwerken én kennis van de actualiteit.