Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Communication psychology (PRV)25249/2184/2122/1/32
Study guide

Communication psychology (PRV)

25249/2184/2122/1/32
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management, programme stage 2
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 3 credits
Teaching staff: Spittaels Olaf
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having passed, or having a tolerated mark for Commercial communication AND having passed, or having a tolerated mark for Public Relations AND having passed, or having a tolerated mark for Psychology AND having finished at least 20 ects credits in programme part (year) 1.

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You'll analyze consumer behavior within the various stages of the consumption cycle.
You'll analyze how consumers' attitude formation and decision making processes are influenced by communication forms and expressions.
You function as an efficient member of a (multidisciplinary) team and are critical for your own work and that of others. You give your opinion and point of view with respect for others. You have an insight into your own role within the organisation and adapt when necessary.
You'll point out the different aspects that influence the success of a collaboration and how they can be used positively.

Study material (list)

Mandatory
Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test100,00Schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test100,00Schriftelijk examen