Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Content Marketing27056/2193/2122/1/06
Study guide

Content Marketing

27056/2193/2122/1/06
Academic year 2021-22
Is found in:
  • Bachelor of Communication Management
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket 2+3PRV
    • Keuzepakket 2CC
    • Keuzepakket 2PRV
    • Keuzepakket CC - 360°-/andere bach
    • Keuzepakket PRV - 360°/ andere bach
  • Bachelor of Journalism, programme stage 3
In other study programme:
  • International programmes Science and Technology as Content Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Gils Chris
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2.

Learning outcomes (list)

Creating smooth, error-free, well-structured (publishable/usable) Dutch-language journalistic formats (products) in which the content, structure, volume and tone of the end product fit the medium (print/tv/radio/web) and the target group.
You name the principles that are valid within content marketing.
You describe the key players in the content marketing industry.
You correctly apply the techniques of the content marketing industry.

Study material (list)

Mandatory
  • Author: Aart Lensink
Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing
Learning Activities
Collaborative learning
Lectures and / or tutorials10,00 hours
Practicum30,00 hours
Work time outside of contact hours38,00 hours
Workplace training and / or internship

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearContinuous skills assessment hands on (Permanent evaluation)100,00De eindscore wordt verdeeld over product- en procesevaluatie.
Bij 3 afwezigheden heb je 0 voor het opleidingsonderdeel.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment hands on100,00Uitsluitend productevaluatie. De precieze opdracht wordt vastgelegd na de eerste zittijd.