Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
mc@ap.be
Marketing/125717/2194/2122/1/63
Study guide

Marketing/1

25717/2194/2122/1/63
Academic year 2021-22
Is found in:
  • Bachelor of Organisation & Management, programme stage 2
    Specialisation:
    • Business & Languages
This is a single course unit.
Study load: 4 credits
Co-ordinator: Bauer Evelyn
Languages: English
Scheduled for: Module 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 04.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The Bachelor Office Management can search, collect and archive classic and digital information. To this end, the Bachelor Office Management uses up-to-date file systems, filing and archiving methods and ICT technology (document management systems) and ensures efficient information flow and processing.
the student describes the principles of socially responsible marketing
the student describes the marketing management process
the student describes the environmental forces that affect the company's ability to serve its customers
The Bachelor Office Management has insight in and knowledge of accounting, software for static processing, social security, personnel management, marketing, sales techniques and quality assurance. The Bachelor Office Management can also process, analyze, monitor and report on company results, personnel- commercial- and financial data. The Bachelor Office Management can manage budgets and CRM systems.
the student defines marketing and discuss its core concepts
the student constructs a simple model of buying behaviour
the student list and defines the steps in the business buying decision process
the student describes the four steps in the marketing research process
the student defines market segmentation and targeting
the student defines differentiation and market positioning
the student defines customer value and discuss its importance in creating and measuring customer satisfaction and company profitability
the student defines the term product
the student describes the stages of the product life cycle
the student compares and evaluate the general approaches to price setting
the student explains how priceing decisions are influenced by the product mix

Study material (list)

Mandatory
  • Author: P. Kotler / G. Armstrong / L. Harris / H. He
Electronic Learning EnvironmentMandatory
  • Author: AP Hogeschool Antwerpen

Educational organisation (list)

Exam duration
Estimated time for testing1,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours79,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearKnowledge test75,00schriftelijk/digitaal,
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20
Academic yearProject assignment25,00Het maken van een werkstuk/presentatie
Project in groepjes. Hiervoor is aanwezigheid verplicht
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge test80,00schriftelijk/digitaal,
Voor dit onderdeel moet de student 60% van de punten halen voor een 10/20
2nd examination periodProject assignment20,00het werkstuk van de eerst zittijd wordt overgedragen