Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Brand Essentials I35145/2190/2122/1/58
Study guide

Brand Essentials I

35145/2190/2122/1/58
Academic year 2021-22
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Branding
    • Branding + Packaging
    • Graphic Media Technology
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
    • Packaging
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Bouckaert Pascal, Claes Saar, Gombeer Wim, Hendrickx Sanne, Listhaeghe Erwin, Paesmans Miet, Peeters Andreas, Stoops Tim, Van Hecke Bavo
Teaching staff are not (all) known yet.
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You understand and explain the marketing mechanisms in current affairs.
You define and understand the basic concepts of communication process, forms and means.
You identify marketing-technical elements in current affairs.
You translate current affairs into professional, marketing-related opportunities.
Professionalizing
You understand and explain the marketing mechanisms in current affairs.
to communicate
You define and understand the basic concepts of communication process, forms and means.
You know when which communication expressions can be used in connection with an assignment.
You substantiate your choice and/or combination of media expressions in function of a specific assignment.

Educational organisation (list)

Learning Activities
Practicum18,00 hours
Work time outside of contact hours60,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearSkills assessment simulation100,00verschillende opdrachten tijdens de lesweken en in de examenperiode
Evaluation(s) for re-sit exam
MomentForm%Remark
Academic yearSkills assessment simulation100,00