Artesis Plantijn Hogeschool Antwerpen
Wetenschap en Techniek
campus Spoor Noord Ellermanstraat
Ellermanstraat 33 - 2060 Antwerpen
wt@ap.be
Branding Specifics I35156/2190/2122/1/44
Study guide

Branding Specifics I

35156/2190/2122/1/44
Academic year 2021-22
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Branding
    • Branding + Packaging
    • Graphic Media Technology
    • Labs year 2 sem 4: BDL
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Bouckaert Pascal, Claes Saar, Goedemé Lien, Hendrickx Sanne, Listhaeghe Erwin, Paesmans Miet, Peeters Andreas, Stoops Tim, Van Hecke Bavo
Teaching staff are not (all) known yet.
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Explore
You use narrative techniques to build a brand identity.
You adapt your text to the target audience and its matching communication channel.
You enhance the impact of an image by adding text.
to communicate
You apply your knowledge of the Dutch language correctly (without grammar or spelling mistakes).
You apply different strategies to ensure the quality of all text used within or for your media designs.

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours42,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearSkills assessment simulation100,00verschillende opdrachten tijdens de lesweken en in de examenperiode
Evaluation(s) for re-sit exam
MomentForm%Remark
Academic yearSkills assessment simulation100,00