Artesis Plantijn Hogeschool Antwerpen
Management en Communicatie
campus Meistraat
Meistraat 5 - 2000 Antwerpen
T +32 3 220 55 20 - F +32 3 220 55 59
ICBM: Cross-Cultural Management35515/2165/2122/1/09
Study guide

ICBM: Cross-Cultural Management

Academic year 2021-22
Is found in:
  • International programmes Management and Communication
This is a single course unit.
Study load: 3 credits
Teaching staff: Leenkneght Inge
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2021 ()
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Total study time: 74,00 hours


This information is subject to possible future changes in the Corona-measures.

Short description

As a business management graduate, you will have international contacts. In this course, you will learn the most common causes of ineffective intercultural communication. You will learn that culture has an influence on international business and how to apply the correct business etiquette.


There are no prerequisites for this course.

Learning outcomes (list)

OLR AF 1.0 - The bachelor BM/AF has insights in fiscal, parafiscal, legal and accountancy rules and processes, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You will develop a critical eye toward management skills in different cultures.
You will analyze a business context from a cross-cultural point of view.
You apply the cross-cultural dimension in an international context.
You map out the cultural aspects associated with business etiquette.
'You identify important cultural rules that apply within a business context.
OLR AF 7.2 - The bachelor BM/AF can communicate professionally, in spoken and written English, using the appropriate vocabulary in a professional context.
You understand job-specific longer texts.
You express yourself correctly in most formal situations and use appropriate business terminology.

Course content

You will develop a professional level of management competences in an international business context.

Topics covered include:

  • cultural classification systems;
  • subcultures;
  • intercultural communication competences;
  • barriers to cross-cultural communication (fear, stereotypes, prejudices, cultural narrow mindedness);
  • misunderstandings in non-verbal cross-cultural communication;
  • language problems in a cross-cultural context;
  • business etiquette of different countries.

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Work time outside of contact hours50,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Semester 2Knowledge test50,00Open and/or closed questions
Closed book
Semester 2Skills assessment hands off25,00Case study
Closed book
Evaluation(s) for re-sit exam
2nd examination periodKnowledge test50,00Open and/or closed questions
Closed book
2nd examination periodSkills assessment hands off25,00Case study
Closed book
Evaluation(s) for both exam chances, not reproducible in re-sit exam
Semester 2Portfolio25,00Paper and/or presentation
Open book