Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
History of Graphic Design 337273/2803/2223/1/65
Study guide

History of Graphic Design 3

Academic year 2022-23
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 3
    • Graphic Design
    Choice package:
    • aan opleidingsonderdelen naar keuze
    • aan opleidingsonderdelen naar keuze I
  • Bachelor of Arts in Visual Arts
    • Graphic Design
    Choice package:
    • Elective courses
  • Bridging Programme Visual Arts
  • Preparatory Programme Visual Arts
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Crombez Thomas
Languages: Dutch, English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2022 ()
Re-sit exam: is possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 90,00 hours


Learning outcomes (list)

BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student can establish intertextual connections and create associations.
The student knows the important terms and can apply them properly.
The student can apply theoretical analysis models (Peirce, Panofski) to the visual material of a given period.
BA3 - The student knows about and understands the social, cultural, artistic, historical and international context of the visual arts and artistic praxis, and continues to develop this knowledge and understanding.
The student knows the most important moments in the development of graphic design and can situate them in the correct chronological, art-historical, semiotic and social context.
The student can formally and conceptualy perceive, decode and interpret the historical graphic communication and imaging and perceive within the relevant social and cultural historical contexts.
The student has insight in the functioning and relevance of visual communication and imaging in the studied period.

Course content

The course examines the period from modernism to the present day and provides a conceptual and chronological frame of reference for describing and interpreting the stormy development of graphic design in the 20th and 21st centuries.

We consider the influences of modern art on graphic design, graphic design during and after the World Wars, the new styles in Europe, modernism in America, the emergence of corporate identity, postmodernism and the digital revolution. Historical overviews are alternated with a more in-depth study of an oeuvre or graphic designer from this period.

Study material (text): Mandatory

Powerpoints with didactic presentation material, possibly supplemented with texts, articles, etc.

Study material (text): Recommended

literature list added to the syllabus

Educational organisation (list)

Learning Activities
Lectures and / or tutorials30,00 hours
Work time outside of contact hours60,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Semester 1Knowledge and comprehension test during the examination series100,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge and comprehension test during the examination series100,00

Evaluation (text)

Attendance at all class meetings is required for this course.

Evaluation: written examination, with the possible addition of a paper or oral presentation