Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
To Start As A Pro28528/2803/2223/1/40
Study guide

To Start As A Pro

Academic year 2022-23
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 3
    Choice package:
    • aan opleidingsonderdelen naar keuze
  • Bachelor of Arts in Visual Arts
    Choice package:
    • Elective courses
  • Master of Arts in Visual Arts
    Choice package:
    • Deeltijds programma - vrije kunsten
  • Master of Arts in Visual Arts
    Choice package:
    • Part-time programme - Fine Arts
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Jacobs Sven
Languages: English
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2022 () or 15.03.2023 ()
Re-sit exam: is possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 90,00 hours


There are no prerequisites for this course.

Short description

During the lectures, workshops and online-tutorials, various individual exercises are introduced. Some of these need to be elaborated in function of the exam paper:
Mission, vision and values

Learning outcomes (list)

BA7 - The student is able to organize his/her artistic project in consultation with others.
The student is able to analyze his specific professional market and determine his own position as a starter.
The student can formulate a USP and knows how a strategic plan can be elaborated based on a long-term mission and vision and resulting in concrete short-term actions.
The student is able to budget his / her plans and also learns to achieve better results in negotiation.)

Course content

In this course we prepare ourselves to start out our professional career in the arts. We analyse our market and try to find our own position as a market entrant. We learn to formulate our personal unique selling proposition (USP), and go through the different aspects of making a strategic plan: writing a mission and vision, considering our values and ethics, working out concrete actions. We focus also on the financial part of being an artist, and learn some tips and tricks to become more successful in (commercial) negotiation.

Study material (text): Mandatory

Course and video material offered via DigitAP

Educational organisation (list)

Learning Activities
Lectures and / or tutorials10,00 hours
Work time outside of contact hours64,00 hours
Lectures and / or tutorials16,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Semester 1Knowledge and comprehension test during the examination series100,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge and comprehension test during the examination series100,00

Evaluation (text)

Sem 1: paper
2nd examperiod: paper