Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Concept & Storytelling36639/2814/2223/1/63
Study guide

Brand Concept & Storytelling

36639/2814/2223/1/63
Academic year 2022-23
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Brand
    • Brand + Pack
    • Graphic Media Technology
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
    • Pack
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Hecke Bavo
Other teaching staff: Claes Saar, Goedemé Lien
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Explore
You use narrative techniques to build a brand identity. 
You can process text taking into account a specific target group and media channel.
You reinforce the impact of an image by adding text. 
Materialize
You handle light sources correctly and make the right choice from the range of lenses.
By understanding the nature and arrangement of the light source, you can depict and abstract various aspects of an object.
You apply professional packaging visualisation software.
You apply different production possibilities within the makerspace correctly.
to communicate
You apply your knowledge of the Dutch language grammatically correctly without spelling mistakes. 
You apply strategies to ensure accuracy and quality of all text in your designs and specifications.

Educational organisation (list)

Learning Activities
Practicum18,00 hours
Work time outside of contact hours60,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearSkills assessment permanently during class weeks (Permanent evaluation)100,00mondelinge (presentatie)opdracht in de examenperiode
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00herwerkte opdracht met mondelinge presentatie