Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Essentials36636/2814/2223/1/58
Study guide

Brand Essentials

36636/2814/2223/1/58
Academic year 2022-23
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Brand
    • Brand + Pack
    • Graphic Media Technology
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
    • Pack
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Hecke Bavo
Other teaching staff: Listhaeghe Erwin
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2022 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You understand and explain the marketing mechanisms in current affairs.
You define and understand the basic concepts of communication process, forms and means.
You identify marketing-technical elements in current affairs.
You translate current affairs into professional, marketing-related opportunities.
Professionalizing
You understand and explain the marketing mechanisms in current affairs.
to communicate
You know when which communication expressions can be used in connection with an assignment.
You substantiate your choice and/or combination of media expressions in function of a specific assignment.

Educational organisation (list)

Learning Activities
Practicum18,00 hours
Work time outside of contact hours60,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearSkills assessment permanently during class weeks (Permanent evaluation)100,00indienmomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00