Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Photography36640/2814/2223/1/00
Study guide

Brand Photography

36640/2814/2223/1/00
Academic year 2022-23
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Brand
    • Brand + Pack
    • Graphic Media Technology
    • Labs year 2 sem 4: BDL
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Hecke Bavo
Other teaching staff: Gombeer Wim, Verreth Marijke
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2023 ()
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You understand the language of photography, especially the relationship between content, design and technology.
You understand the photographic approach with flash lighting and camera in studio.
Explore
You use narrative techniques to build a brand identity.
You adapt your text to the target audience and its matching communication channel.
You enhance the impact of an image by adding text.
You gain insight into the imaging of people, objects and space.
Materialize
By understanding the nature and arrangement of the light source, you can depict and abstract various aspects of an object.
You handle light sources correctly.
You make the right choice from the range of objectives.
You create a photographic design intended for a commercial medium, taking into account the technical feasibility.
to communicate
You apply your knowledge of the Dutch language correctly (without grammar or spelling mistakes).
You apply different strategies to ensure the quality of all text used within or for your media designs.

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours42,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Academic yearPortfolio100,00je bundelt de resultaten van de verschillende lesopdrachten in een portfolio - indienmomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio100,00herwerkt portfolio