Artesis Plantijn Hogeschool Antwerpen
Business en Recht
ALSEM:E-Business HCM/138801/3069/2324/1/46
Study guide

ALSEM:E-Business HCM/1

38801/3069/2324/1/46
Academic year 2023-24
Is found in:
  • International programmes Business and Law, programme stage 3
This is a single course unit.
Study load: 3 credits
Teaching staff: De Bie Dave
Languages: English
Scheduled for: Module 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 02.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 79,50 hours

Short description

Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
These lessons will learn you how to plan and coordinate the creation process when building a Web site (or when having it built): Planning for a Good Site Design, Legal formalities, Designing for e-commerce, from Methods to Attract an Audience up to Online Payment Methods

Prerequisites

There are no prerequisites for this course.

Educational organisation (text)

PowerPoint presentations and other digital material is made available via Digitap and OneDrive
• Open discussion between lector and students to gather information and evaluate current progress
• Students are to attend the lessons as from week 1, as the team members are chosen as from week 1 and every member should contribute to the project equally.

Learning outcomes (text)

Current Internet Trends
• Writing for the Web
• Planning for a Good Site Design
• Internet Technology : Basics of HTML & CSS
• Working with WYSIWYG
• Web hosting and domain registration
• Legal formalities concerning e-commerce
• Attracting an Audience: Publicizing your Site
• Working Keywords into Your Pages
• Submitting to the Search Sites
• Designing for e-commerce
• Target Audiences
• Internet Marketing
• Online Payment Methods
• The student coordinates the creation process of a website (group work with x people)
• The student writes a paper in which the composition of the website , it's goals, target audience, competition and structure are explained.
• The student knows how to write for the Internet.
• The students knows how to optimize a site for search engines.
• The student understands the basics of Internet Marketing, technology basics behind the Internet, the current evolutions of the Internet.
• The students works in groups and carries out assignments (writing a paper and bringing forward a presentation).
• The student uses Internet tools to share information about a project.

Learning outcomes (list)

1.3 You ensure efficient information flow and processing.
The student creates a simple website using an online html editor.
2.1 You evaluate your own actions and thinking, those of others, and your environment.
The student evaluates the quality and reliability of a website.
3.2 You work in a planned and project-based manner.
The student creates a prototype of a website in which some basic principles of usability and web standards are incorporated (Wireframe).
6.2 You organize and implement administrative and organizational procedures.
The student draws up an online marketing plan.
10.1 You plan, coordinate and organize events, meetings, conferences, business trips.
The student draws up an Internet Project Plan.

Course content

Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
These lessons will learn you how to plan and coordinate the creation process when building a Web site (or when having it built): Planning for a Good Site Design, Legal formalities, Designing for e-commerce, from Methods to Attract an Audience up to Online Payment Methods

Study material (list)

Mandatory
  • Author: lector

Educational organisation (list)

Exam duration
Estimated time for testing0,50 hours
Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Practicum5,00 hours
Work time outside of contact hours50,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test once during class weeks100,00Students divided in groups write a paper and defend the paper orally. In addition students develop a website (group work).
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test once during class weeks100,00Student writes a paper on an e-business topic and defends the paper orally. Attention: Student needs to contact Lecturer in order to be informed on the assignment before June 30.