Artesis Plantijn Hogeschool Antwerpen
Industrie en Omgeving
IPIOM Masterclass project development37311/3073/2324/1/89
Study guide

IPIOM Masterclass project development

Academic year 2023-24
Is found in:
  • International programmes Industry and Environment
This is a single course unit.
Study load: 18 credits
Teaching staff: Berben Rani, Bouhadan Azeddine, De Laet Olivier, Faid Mounia, Mendonck Greet, Sanen Katrien, Stouffs Inge, Thys Sylke, Van de Kelder Lukas, van Roon Renske
Teaching staff are not (all) known yet.
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: not possible.
Possibility of deliberation This course unit is eligible for deliberation according to then criteria as determined by the degree programme you are enrolled in.
Total study time: 468,00 hours

Short description

Building coordination and management

The construction process has two possible approaches. At one approach, the client has a central role and at the other approach the contractor has a central role. Each one of these construction partners can be represented by a project manager.

We will discuss the duties of the project managers that represent the client on the one hand and the duties of the project manager that represents the contractor on the other hand. We will also discuss the relationship of the construction partners involved during the different building phases.


In this module, you learn how to carry out and present in 3D, the GIS analyses that you will have learned in masterclass 1. During the assignment, you will also learn how to start a GIS project independently and draw relevant conclusions so that you can apply this method to any spatial issue you may have in the future, using geographical information systems.

Marketing and branding

You will learn how market- and desk research provides the basis of every future proof and efficient marketing plan. We will cover how to set up and execute this research, how to avoid potential pitfalls and how to use sampling and statistics to get to the right solutions.

We will explore how this input leads to a better understanding of your potential customers and their decision making process. Furthermore, we will show you how we can use this information to strategically fill in the different elements of the marketing mix for real estate marketing. After covering the marketing mix, you will also learn to set up a relevant online marketing plan. For that, you will learn about the different online channels we have at our disposal and how they can contribute in guiding potential clients through a pre-defined marketing and sales funnel.

Besides that, we will get into detail about various branding strategies and explore how branding should play an essential role in real estate marketing in the future.

Real estate calculations

First, various real estate return concepts are clarified to outline the broad framework that should be taken into account when investing in real estate. To better understand the real estate investment process, financial mathematical real estate concepts and formulas are explained. Based on a cashflow diagram, a calculation model can be drawn up to calculate the financing and return of a real estate investment and to visualise them over time. Simple (real estate) projects and exercises show how financial ratios say something about the return on an investment.

Now that we have mastered the basic techniques of return calculation, we can apply them to project development.

What costs and revenues do we face and how are they used to calculate a return? You learn what impact changes in the components of a project can have on the return and that time is an important factor here.

Sustainable building MPD

We elaborate on sustainable building and the legislation that comes with it. Furthermore, we look at the different ways of insulation, air tightness and codes of good practice.

Portfolio MPD

In portfolio masterclass Project development, the student creates a portfolio in which his/her self-development is shown. A portfolio serves as a means to display personal information and information about the education followed, interests, work, real estate projects, skills, etc. The aim is to show the environment that the student is working in. The intention is to provide not only a picture of personal development and reflections, but also of acquired experiences, competences and preferences. By reflecting on their own attitudes and skills, students can use this tool to demonstrate their development into real estate professionals. If handled well, it can evolve into a showcase portfolio that can be used for job applications.

Project MPD

In project masterclass Project development, practical skills such as problem-solving thinking and working in team in interdisciplinary applications are actively practiced and tested.

In contrast to project masterclass 1, where the student is still guided and supported to some extent, in this project he/she will have to act more independently and show great self-reliance.


to be taken together with IPIOM Masterclass conversion.

Learning outcomes (list)

Under supervision, study a job-related research question and formulate a structured and well-founded response. This entails collecting specific relevant information, processing, interpreting it, drawing up a report, as well as presenting.
The student can follow up and interpret the project administration
The student is able to use his knowledge of rights and obligations of the various project partners in assessing any situation on construction site
The student can name, look up and explain the different documents belonging to an environmental license, a tender, execution and the rounding off of a yard.
The student is able to denote the various construction partners and their function
The student can draw up a plan using available software for this purpose
The student can explain seen marketing concepts and theories, relate them to each other, situate those concepts in its social context and apply them in a real estate environment
Students can show the influence of various environmental factors within the marketing process
The student can relate the purchase decision process within consumer behavior and marketing (within a real estate context)
The student can formulate the benefits of a marketing plan and relate them to strategic choices and positioning (within a real estate context)
The student understands the importance of market research within marketing and can use and calculate descriptive statistics in order to interpret statistical data of a specific market research (describe distributions)
The student can enhance the online visibility, findability and success of a company.
The student has the ability to develop a digital communicative strategy.
The student is able to attract new leads, visitors, clients and ambassadors.
The student can recognize and apply the different aspects of project development and project returns
The student can prepare and interpret a cash-flow diagram
The student can make, use and interpret a calculation.
The student can calculate and interpret simple performance indicators
The student can make connections between the basic formulas, loans / investments and yield calculation
The student can calculate and interpret efficiency in property development
The student knows and understands the consequences of energy-efficient building in terms of isolation and airtightness of the building.
The student knows the regulations concerning energy-efficiency in buildings
The student can indicate the consequences of the regulations concerning energy-efficiency in buildings
The student follows up on current events in the real estate market and can feed them back into the subject matter.
The student takes charge of his own learning and shall further / non-formal develop the predetermined learning outcomes of the educationprogram.
The student can show responsibility and demonstrates a pronounced critical and deontological reflection regarding own actions and acts of others.
The student reflects on his own experience and can draw meaningful lessons for the future.
The student can report about various sectors within the field of real estate
The student can report on recent developments concerning building materials, techniques and implementation methods.
The student can report clearly in writing and orally and present his/her findings in class.
The student documents his own way of learning
The student can indicate to what extent the professional practice in his home country and specific professional situations are influenced by international political and social developments.
The student can adapt his behaviour and communication style in intercultural situations if necessary and explores behaviour alternatives.

Course content

Building coördination and management
1. Introduction to construction Management
2. The construction partners, their task, duties, rights, responsibilities and accountabilities:
3. The procurement (public and private):
- The tender files (specification for construction, bill of quantities, design drawings...)
4. The construction :
- Planning (including introduction to Microsoft project).
- The construction holidays
- Bad weather in the construction industry and the consequences
- How to resolve Disputes in the construction industry
- Meeting Minutes
- types of construction contracts
5. Post-construction
- Recalculation
- Operation and Maintenance Manuals
- Post-intervention file (PID)
- The energy performance certificate
1. 3D GIS analysis
2. 3D GIS visualisation
3. 3D GIS output
Marketing and branding
1. Market research: The process of defining what to investigate, how to set up and execute data collection and interpret the results.
2. Customer behavior: Putting together useable Buyer Persona & Buyer Journeys based on consumer insights.
3. Branding: Why branding is so important and how it can be applied into real estate marketing. How to formulate a brand mission, vision and purpose.
4. 7P-model: An integrated model to combine the different elements that influence strategic planning & marketing decisions within real estate. A strong focus on practical examples as inspiration to define your own marketing mix.
5. Digital marketing channels: SEO, SEA, social media, display advertising & e-mail marketing. How to combine different paid, owned and earned digital media in order to reach your set KPI’s.
6. Inbound & funnel marketing: The principles of Inbound Marketing in order to build a communication funnel/flow for your real estate project, including ideation for content deliverables.
Real estate calculations
1. Performance Analysis
The most common concepts from real estate calculation are discussed: ROI, BAR / NAR, NHW, IRR and of course WACC . Each concept has been explained in its proper context during the theoretical classes. During the practice classes, the student will also calculate all these formulas by using Excel software. We also focus on the layout of dynamic and flexible calculation models.
2. Project Development
-Budgeting costs and revenues
-Project planning
-Risks in project development
During these practice classes, a dynamic real estate calculation model will be fully explained for a small-scale project development.
Sustainable building MPD
1. Sustainable building and regulations
2. Insulation and airtightness, codes of good conduct
Portfolio MPD
The student will compile a portfolio during his programme.
This portfolio must be a selection and arrangement of the student's own achievements, (extra) additional courses followed, conferences and fairs attended, reflections from work placements and/or holidayjob in the sector, ... but also the translation of the student's own cultural and social involvement. The student must make a choice from a series of mandatory activities.
Project MPD
In Project MPD, practical skills such as problem-solving thinking and working in a team in interdisciplinary applications are actively practised and tested. In contrast to Project Conversion, where the student is still guided and supported to some extent, in this project he will have to act more independently and show great self-reliance.
The students work in groups on a practical assignment and start from a concrete (possibly fictitious) situation and problem. They have to brainstorm about the possible solutions, evaluate them and choose the best ones.
In preparation for working out the assignment, the student must do some self-study. The nature of this depends on the theme imposed.
It is also a practical application in a realistic context of note-taking and meeting techniques. The working process is recorded: a report is made of the working group meetings.
A written report on the elaboration of the project is expected from each group. Finally, the results are set out and explained in an oral presentation.
The content of the assignment and the corresponding regulations can be found on the digital learning platform.

Study material (text): Mandatory

Course materials will be made available digitally through the DigitAP platform.


-Law, M., Collins, A., Getting to know ArcGIS pro 2.6 (2020)

Educational organisation (list)

Exam duration
Estimated time for testing
Learning Activities
Collaborative learning96,00 hours
Lectures and / or tutorials59,00 hours
Practicum12,00 hours
Work time outside of contact hours283,00 hours
Workplace training and / or internship18,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodePortfolio10,00Modalities see study guide
Eerste examenperiodeProject assignment78,00Modalities see study guide
Eerste examenperiodeReflection assignment once during class weeks12,00Modalities see study guide

Evaluation (text)

Detailed information concerning the evaluation will be communicated to the student at the beginning of the semester (Digitap).

Students who, due to medical reasons or force majeure, do not submit the assignment on time can proceed as follows:

- Within 2 calendar days after the day for which he wants to request a postponement, the student uploads via the iBaMaFlex module 'my absences' a valid medical certificate, as described under the definition no. 43 in article 1.1 of the education and examination regulations, or the necessary evidence for the force majeure situation

- The student who meets the conditions for a postponement of delivery, shall deliver the assignment within 2 days after this legitimate reason has ceased to exist, provided that the day of delivery is not after the last day of class of the semester in which the assignment initially had to be delivered.

The student who meets the conditions for postponement, hands in the portfolio within 2 days after this legitimate reason has ceased to exist, on condition that the day of handing in is at least 2 weeks before the portfolio defence.

Late submission results in a zero for this (sub)examination.

In case of absence (irrespective of legitimacy) from the compulsory information session(s), the compulsory assignments, the projects, the following procedure applies:

At the first absence, the total grade to be obtained is reduced by 1 point of the total score on 20 of the sub-examination concerned. From the second absence onwards, the student receives a code 'F' of 'Fail' for the sub-examination in question.

Code Fail is applied because the competency-based learning processes with specific accents on skill training and attitude building can only be acquired and evaluated within the intended educational setting.

A code 'F' for a partial exam results in a code 'F' for the entire course unit. More information on the code 'F' can be found in article 15.5 of the education and examination regulations (

Students who miss an oral sub examination due to medical reasons or force majeure can request a catch-up examination outside the examination series according to the following procedure:

- The student registers his absence from the partial examination in iBaMaFlex at the latest on the day of the missed partial examination via the module 'my absences' with the reason 'request for make-up time'.

- The student shall prove the reason for his absence from a partial examination for which he wishes to request a make-up examination with a valid medical certificate, as described in the definition of the education and examination regulations, or the necessary evidence for the force majeure situation.

- The student who meets the conditions for participation in a catch-up exam may take the partial examination on the day of the catch-up exam.

For projects missed test moments cannot be made up.

As it is a group work, late submitted projects will not be accepted. There is no second examination opportunity.