Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Video Development35308/3095/2324/1/24
Study guide

Video Development

35308/3095/2324/1/24
Academic year 2023-24
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Graphic Design within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Minnebo Johan
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

to be taken together with Web development OR previously registered for Web development.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You implement the principles of SEO on the previously designed basic website.
You monitor the KPI of your basic website through Google Analytics.
OLR MAR 5.2 - The bachelor BM/MAR makes efficient and effective use of current professional marketing-, communication- and graphic design software to support stakeholders.
You will further develop your basic website into a responsive, interactive website.
You operate a video camera according to the principles of good visual language.
You will create functional, communicative images integrating a creative, quirky perspective.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodPortfolio100,00Werkstuk en/of presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio100,00Werkstuk en/of presentatie
Open boek