Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Pitching36489/3095/2324/1/20
Study guide

Pitching

36489/3095/2324/1/20
Academic year 2023-24
Is found in:
  • Bachelor of Business Management, programme stage 3
    Choice option within specialisation:
    • Creative communication skills within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Verhuyck Thomas
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

being enrolled for at least 60 ects credits in programme part (year) 1 AND previously registered for Creative writing.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You verbally explain a creative briefing (translation of the strategic marketing and communication objectives) in preparation for further development of a creative concept.
You will give a pitch presentation following the 10-step plan of an elevator pitch.
You incorporate creative insights into a pitch presentation.
You communicate step-by-step about a creative proposal in dummy form to give others a good idea about the idea being presented.
You defend with the necessary arguments your creative idea critically tested with the set strategic marketing and communication objectives.
OLR MAR 7.1 - The bachelor BM/MAR can communicate clearly and professionally, in spoken and written Dutch, using jargon particular to the trade.
You pitch convincingly and clearly.
You implement professional jargon.

Study material (list)

Mandatory
  • Author: lector

Educational organisation (list)

Learning Activities
Lectures and / or tutorials4,00 hours
Practicum20,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00Presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Presentatie
Open boek