Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Workplacement _MAR36494/3095/2324/1/93
Study guide

Workplacement _MAR

36494/3095/2324/1/93
Academic year 2023-24
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 18 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Hooft Charlotte
Other teaching staff: Bauer Evelyn, Gillis Katleen, Heirman Wannes, Janssens Anny, Van den Bossche Jeremie, Van den Eynde Nii, Van de Velde Lorens, Vanormelingen Christine, Verpoort Roxanne
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 () or 15.03.2024 ()
Re-sit exam: not possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 470,00 hours

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 54 ects credits in programme part (year) 2 AND to be taken together with Bachelor Thesis_MAR.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You will demonstrate an understanding of (digital) marketing strategy and tactics, market analysis, marketing communications and sales, general business and organizational processes and their interrelationships.
You apply the insights into (digital) marketing strategy and tactics, market analysis, marketing communication and sales, into general business and organizational processes and their interrelationships smoothly and flawlessly in the internship context using specific assignments.
OLR MAR 2.0 - The bachelor BM/MAR recognises opportunities, sets operational goals and proactively participates in reaching the (strategic) goals of a company or organisation.
You demonstrate a critical/constructive attitude toward business and organizational processes.
You will work proactively to achieve the (strategic) goals of the company.
OLR MAR 3.2 - The bachelor BM/MAR works independently, planned, flexibly and accurately and has a problem-solving and innovative approach to optimising operational marketing and sales processes.
You approach problems from different angles to reach a solution.
You function independently and with a flexible attitude within a work environment.
You will take initiative in working out assignments/completing your duties and ask for help when needed.
You work punctually according to collective work agreements and agreed upon deadlines.
OLR MAR 4.0 - The bachelor BM/MAR displays a diversity-conscious and coaching attitude towards client- and service oriented operations and independently builds a professional network with (inter)national stakeholders.
You assist external and/or internal customers.
OLR MAR 5.1 - The bachelor BM/MAR strives for a higher digital literacy and stays on top of digital trends.
You use ICT to solve problems.
OLR MAR 5.2 - The bachelor BM/MAR makes efficient and effective use of current professional marketing-, communication- and graphic design software to support stakeholders.
You use job-specific ICT applications for a variety of job-specific situations.
You use company-specific software in your day-to-day operations.
OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You have oral and/or written communication skills, both social and professional.
OLR MAR 7.3 - The bachelor BM/MAR can communicate fluently and spontaneously in spoken and written French, using the professionally appropriate vocabulary in a professional context.
You have oral and/or written communication skills, both social and professional.
OLR MAR 8.0 - The bachelor BM/MAR constructively collaborates as a member of a multi-disciplinary and incultural project team and takes responsibility in various tasks and roles in a company or organisation.
You will work constructively as a full member in a (multidisciplinary) team.
OLR MAR 9.0 - The bachelor BM/MAR operates in a way that is ethical and deontological, and with corporate social responsibility.
You act in accordance with the legal regulations, rules of conduct and applicable deontological codes when practicing the profession.
OLR MAR 10.0 - The bachelor BM/MAR regulates his personal professional development, independently monitors (inter)national trends and consequently integrates the resulting insights.
You critically evaluate your own performance within the work environment in relation to your own talents and opportunities for growth.
You take initiative to further develop your competencies by looking up information independently or by participating in organized knowledge-sharing moments.
You turn feedback received into personal action points to adjust your own functioning accordingly and grow as a person.
You will actively monitor current events and apply any relevant current changes while performing occupational security duties.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Work time outside of contact hours15,00 hours
Workplace training and / or internship455,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodPractical assesment in a professional context100,00Gedragsobservatie en verslag