Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Bachelor Thesis_MAR36495/3095/2324/1/30
Study guide

Bachelor Thesis_MAR

36495/3095/2324/1/30
Academic year 2023-24
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Hooft Charlotte
Other teaching staff: Bauer Evelyn, Gillis Katleen, Heirman Wannes, Janssens Anny, Van den Bossche Jeremie, Van den Eynde Nii, Van de Velde Lorens, Vanormelingen Christine, Verpoort Roxanne
Teaching staff are not (all) known yet.
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 () or 15.03.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 156,00 hours

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 54 ects credits in programme part (year) 2 AND to be taken together with Workplacement _MAR.

Learning outcomes (list)

OLR MAR 1.0 - The bachelor BM/MAR has insights in (digital) marketing strategies and tactics, market analysis, marketing communication and sales, in general corporate organisational processes as well as in their interconnection, and can consequently apply these insights in a broad, globalised and changing (inter)national context.
You are analyzing a particular problem within the marketing industry.
You take into account the wishes of your client in the development of your research topic.
You convince the jury of your knowledge and understanding of the marketing industry.
You propose concrete, actionable recommendations that answer your research question.
OLR MAR 3.2 - The bachelor BM/MAR works independently, planned, flexibly and accurately and has a problem-solving and innovative approach to optimising operational marketing and sales processes.
You work independently, methodically and accurately to produce a solution-oriented research report.
OLR MAR 5.1 - The bachelor BM/MAR strives for a higher digital literacy and stays on top of digital trends.
You integrate job-specific ICT applications for a variety of job-specific situations.
OLR MAR 6.2 - The bachelor BM/MAR shows a critical and inquisitive attitude, fully grasps the meaning behind the data and can report these findings in order to formulate clear and usable advice.
You formulate an occupation-related research question.
You will develop a relevant research design and method based on your practice-based research question.
You will autonomously synthesize the collected research results.
You will formulate an answer and recommendations to the practice-based research question from the insights gained from the research.
You consult quality and relevant sources and research findings on profession-related topics.
You reflect critically on the limitations of your research.
OLR MAR 7.1 - The bachelor BM/MAR can communicate clearly and professionally, in spoken and written Dutch, using jargon particular to the trade.
You will present your undergraduate thesis using appropriate business terminology.
OLR MAR 9.0 - The bachelor BM/MAR operates in a way that is ethical and deontological, and with corporate social responsibility.
You propose deontological and/or socially responsible recommendations that answer your research question.
OLR MAR 10.0 - The bachelor BM/MAR regulates his personal professional development, independently monitors (inter)national trends and consequently integrates the resulting insights.
You formulate from previously acquired insights of national and international trends and current events possible improvement opportunities for the company.

Study material (list)

Mandatory
Mandatory
  • Author: Leen Pollefliet

Educational organisation (list)

Learning Activities
Individual counselling2,00 hours
Lectures and / or tutorials2,00 hours
Work time outside of contact hours152,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodResearch Assignment100,00Casus en presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodResearch Assignment100,00Casus en presentatie
Open boek