Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
WS3 Communication plan (2PRV)17578/3097/2324/1/45
Study guide

WS3 Communication plan (2PRV)

17578/3097/2324/1/45
Academic year 2023-24
Is found in:
  • Bachelor of Communication, programme stage 2
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 5 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Looveren Ilse
Other teaching staff: De Greef Rit, Spittaels Olaf, Verstraeten Bart
Languages: Dutch
Scheduled for: Academic year
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 130,00 hours

Prerequisites

previously registered for Research techniques _A AND previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Psychology _A AND previously registered for Explore the communication field of activity _A AND (to be taken together with Communication research (2PRV) OR previously registered for Communication research (2PRV)) AND (to be taken together with Public Relations and Reputation Management OR previously registered for Public Relations and Reputation Management) AND (to be taken together with Communication psychology (PRV) OR previously registered for Communication psychology (PRV)).

Learning outcomes (list)

You formulate a communication problem autonomously and participate in initiating, planning and carrying out applied research around communicators, channels, messages or receivers, starting from a defined assignment. You report on this to colleagues and lay people.
You will participate in the execution of a simple applied communication research and help to correctly display and interpret research results.
You analyse research results using Excel and present them visually.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You'll give a goal-oriented informative presentation in correct Dutch.
You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll work out an integrated communication plan for profit or social profit or for private and government organisations based on collected research or research results.
You test a client's question and translate it into a communication project. You organize this project efficiently and manage employees and suppliers.
You'll draw up a project plan (incl SMART objectives, GANT chart, WBS, Risk analysis, cooperation contract) and use it as a basis for organizing a group work.
You function as an efficient member of a (multidisciplinary) team and are critical for your own work and that of others. You give your opinion and point of view with respect for others. You have an insight into your own role within the organisation and adapt when necessary.
You'll reflect on the cooperation process and adjust it.
You deal appropriately with disagreements and conflicts within the group.
You regularly estimate your own knowledge and can realistically assess and analyse personal learning needs. You look for (learning) opportunities to broaden and enrich your own competencies.
You reflect on personal strengths and areas for improvement.
You'll seize opportunities to broaden and strengthen your competencies within a controlled and familiar context.

Study material (list)

Mandatory
Mandatory
  • Author: Van Looveren, I.
Electronic Learning EnvironmentMandatory
  • Author: AP Hogeschool Antwerpen

Educational organisation (list)

Learning Activities
Collaborative learning24,00 hours
Lectures and / or tutorials12,00 hours
Practicum24,00 hours
Work time outside of contact hours70,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment20,00PR&V
Meer detail in de studiewijzer op Digitap.
1st examination periodProject assignment20,00Communicatieonderzoek:
Meer details in de studiewijzer op Digitap.
1st examination periodReflection assignment permanently during class weeks (Permanent evaluation)20,00Communicatiepsychologie: Reflectieopdrachten tijdens het academiejaar (mondeling en schriftelijk)
1st examination periodSkills assessment during the examination series20,00Informatica: Twee toetsmomenten: één tijdens het semester en één in de examenreeks
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)20,00Nederlands: Mondelinge presentaties
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment20,00PR&V: Presentatie van een campagne
2nd examination periodProject assignment20,00Communicatieonderzoek: Onderzoeksresultaten verwerken in Excel + onderzoekspresentatie
2nd examination periodReflection assignment during the examination series20,00Communicatiepsychologie: Reflectieopdrachten (schriftelijk)
2nd examination periodSkills assessment during the examination series20,00Nederlands: Mondelinge presentatie
2nd examination periodSkills assessment during the examination series20,00Informatica: Eén toetsmoment tijdens de examenreeks