Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Advertising16925/3097/2324/1/56
Study guide

Advertising

16925/3097/2324/1/56
Academic year 2023-24
Is found in:
  • Bachelor of Communication
    Choice package:
    • Keuzepakket 2+3PRV
    • Keuzepakket 2PRV
    • Keuzepakket PRV - 360°/ andere bach
This is a single course unit.
Study load: 3 credits
Teaching staff: Gemoets Ann
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Explore the communication field of activity _A.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You'll describe the elements of an advertising strategy and how strategic planning and brand positioning works.
You'll describe communication target groups and objectives as well as advertising propositions, positioning and budgeting methods.
You'll describe the operation of an advertising agency.

Study material (list)

Mandatory€ 64,95
  • Author: Patrick De Pelsmacker
Mandatory
Mandatory
  • Author: Karel Jan Alsem

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00Digitaal examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Digitaal examen