Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand activation28433/3097/2324/1/30
Study guide

Brand activation

28433/3097/2324/1/30
Academic year 2023-24
Is found in:
  • Bachelor of Communication, programme stage 3
    Choice package:
    • Keuzepakket 2+3PRV
    • Keuzepakket 2PRV
    • Keuzepakket PRV - 360°/ andere bach
This is a single course unit.
Study load: 3 credits
Co-ordinator: Gemoets Ann
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Marketing _A.

Learning outcomes (list)

You will independently develop an integrated communication plan for profit and social profit and for private and government organisations on the basis of research results obtained. This includes naming and classifying objectives, target groups and public groups, working out a strategy and choosing and creatively realising appropriate means of communication.
You will describe the characteristics and operation of a successful brand activation campaign.
You will make proposals for a brand-activation campaign respecting the brand values.
You apply the principle of brand activation based on a briefing from a client.

Study material (list)

Mandatory
  • Author: Smith K. & Hanover D.

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials12,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series70,00Schriftelijk examen
1st examination periodProject assignment30,00Groepsopdracht

Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Schriftelijk examen