Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Sports, culture and lifestyle marketing34014/3097/2324/1/52
Study guide

Sports, culture and lifestyle marketing

34014/3097/2324/1/52
Academic year 2023-24
Is found in:
  • Bachelor of Applied Psychology, programme stage 2
    Choice package:
    • Keuzepakket 3-jarig programma, 2de jaar (DAG en AVOND)
    • Keuzepakket 3-jarig programma, 3de jaar (DAG en AVOND)
    • Keuzepakket 4-jarig programma (DAG en AVOND)
    • Keuzepakket DAG/AVOND uitdovend 3TP
  • Bachelor of Communication
    Choice package:
    • Keuzepakket 2+3CC
    • Keuzepakket 2+3PRV
    • Keuzepakket 2CC
    • Keuzepakket 2PRV
    • Keuzepakket CC - 360°-/andere bach
    • Keuzepakket PRV - 360°/ andere bach
In other study programme:
  • Bachelor of Journalism as Sports, culture and lifestyle marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Gemoets Ann
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You'll describe how communication (marketing, PR) can make a useful contribution to the operations of the recreational and cultural sector.

Study material (list)

Mandatory
Mandatory

Educational organisation (list)

Learning Activities
Collaborative learning5,00 hours
Lectures and / or tutorials14,00 hours
Practicum5,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series50,00Mondeling examen
1st examination periodProject assignment50,00uitwerking case in groep
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series50,00Mondeling examen - Het examen behandelt beide deelexamens (50% vragen over de cursus + 50% nieuwe paper)
2nd examination periodProject assignment50,00uitwerking case individueel