Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
WS4 Communication analysis13846/3097/2324/1/33
Study guide

WS4 Communication analysis

13846/3097/2324/1/33
Academic year 2023-24
Is found in:
  • Bachelor of Communication, programme stage 2
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 4 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Orlent Indra, Robijns Iris, Van den Bulck Helga, Van der Kraan Harold, Van Looveren Ilse, Verstraeten Bart
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 104,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Economics: topics _A AND (to be taken together with Public Relations and Reputation Management OR previously registered for Public Relations and Reputation Management) AND (to be taken together with Communication sociology (PRV) OR previously registered for Communication sociology (PRV)).

Learning outcomes (list)

You search through an appropriate search strategy and in relevant information sources for information regarding a communication topic or (self) formulated communication problem. You estimate the value of the found information, analyse it critically and present the core in a meaningful way for the purpose of communication advice.
You'll carry out an audit/analysis of an organisation.
You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You write an informative report that meets the basic principles of scientific writing.

Study material (list)

Powerpoint-presentationsMandatory
Study guideMandatory

Educational organisation (list)

Learning Activities
Collaborative learning56,00 hours
Lectures and / or tutorials8,00 hours
Practicum40,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment25,00Facet Marketing
Meer details in de studiewijzer op Digitap.
1st examination periodProject assignment25,00Facet Nederlands rapport
Meer details in de studiewijzer op Digitap.
1st examination periodProject assignment25,00Facet Public relations & voorlichting
Meer details in de studiewijzer op Digitap.
1st examination periodProject assignment25,00Facet Media Monitoring
Meer details in de studiewijzer op Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment25,00Facet Public relations & voorlichting

Meer details in de studiewijzer op Digitap.
2nd examination periodProject assignment25,00Facet Media Monitoring

Meer details in de studiewijzer op Digitap.
2nd examination periodProject assignment25,00Facet MarketingMeer details in de studiewijzer op Digitap.
2nd examination periodProject assignment25,00Facet Nederlands rapport

Meer details in de studiewijzer op Digitap.