Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Press relations, crisis management and media training13857/3097/2324/1/19
Study guide

Press relations, crisis management and media training

13857/3097/2324/1/19
Academic year 2023-24
Is found in:
  • Bachelor of Communication, programme stage 3
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 5 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Broos Gisèle, De Decker Benny, Heirbaut Steven, Robijns Iris
Languages: Dutch, English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 130,00 hours

Prerequisites

having passed, or having a deliberated/tolerated mark for Communication training French AND having passed, or having a deliberated/tolerated mark for Communication training Dutch AND having passed, or having a deliberated/tolerated mark for Communication training English AND having passed, or having a deliberated/tolerated mark for Public Relations and Reputation Management AND having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 40 ects credits in programme part (year) 2.

Learning outcomes (list)

You write fluent, correct and well-structured Dutch-language informative and persuasive communication messages in which the angle, content, structure, choice of words and tone match the medium, the message and the target group.
You can write a (crisis) press release in correct Dutch with specific attention to the company image.
You express yourself correctly in Dutch and deal with the Dutch language in a targeted way.
You'll hold a press conference and are fluent in Dutch in response to a crisis situation.
You write fluent, targeted texts in several foreign languages.
You'll write (nearly) error-free communication-related texts in multiple foreign languages (including press release, report and CV).
You communicate and present fluently, target-group-oriented and professionally adequate in several foreign languages, while avoiding typical mistakes made by Dutch speakers.
You'll express yourself fluently and (almost) flawlessly in several foreign languages during a press conference and you answer critical questions in the process.
You understand and use both written and audiovisual sources in languages other than Dutch.
You'll formulate and defend a nuanced position after listening to a presentation or argument by a professional in French or English.

Study material (list)

Mandatory
Mandatory
  • Author: De Smet/De Vuyst
Mandatory
  • Author: Sara vercauteren
Mandatory
  • Author: Wils Jeroen
Recommended

Educational organisation (list)

Learning Activities
Collaborative learning80,00 hours
Lectures and / or tutorials26,00 hours
Work time outside of contact hours24,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet Nederlands: vier opdrachten die als permanente evaluatie worden georganiseerd.1. digitaal examen rond spelling, grammatica en stijl (zelfstudiepakket Digitap)2. crisispersbericht3. mondelinge taalvaardigheid (m.n. taal en uitspraak) tijdens de persconferenties4. examenopdracht = crisispersbericht persmapVoor de schriftelijke opdrachten geldt de volgende regeling: per werkwoordsvormfout verlies je 10% van de score voor die opdracht.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet PRV:De instructies, evaluatie en werkafspraken omtrent deze oefeningen, vind je terug op Digitap. Er is geen schriftelijk examen.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet Engels: Permanente evaluatie. Voor de opdrachten zie Digitap.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00Facet Frans: Permanente evaluatie. Voor de opdrachten zie Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series25,00Facet Frans: Een voor te bereiden opdracht en een mondelinge proef. Zie Digitap.
2nd examination periodSkills assessment during the examination series25,00Facet Nederlands:Voor de tweede zittijd bestaat het facet uit twee onderdelen:1. een digitaal examen rond spelling, grammatica en stijl (zelfstudiepakket Digitap)2. een crisispersberichtVoor de schriftelijke opdracht geldt de volgende regeling: per werkwoordsvormfout verlies je 10% van de score voor die opdracht.
2nd examination periodSkills assessment during the examination series25,00Facet Engels - Tijdens het examenmoment worden voor alle mondelinge en schriftelijke taken vervangende opdrachten voorzien. Instructies en puntenverdeling zie Digitap.
2nd examination periodSkills assessment during the examination series25,00Facet PRV:Indien je niet geslaagd bent voor facet PRv, doe je een gelijkaardige oefening opnieuw. De instructies vind je op digitap.