Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Communication psychology (PRV)25249/3097/2324/1/26
Study guide

Communication psychology (PRV)

25249/3097/2324/1/26
Academic year 2023-24
Is found in:
  • Bachelor of Communication, programme stage 2
    Specialisation:
    • Public Relations and Information
This is a single course unit.
Study load: 3 credits
Teaching staff: Spittaels Olaf
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Commercial communication AND previously registered for Public Relations AND previously registered for Psychology _A.

Learning outcomes (list)

You have insight into the social context in which communication takes place, can assess the social and legal implications of communication forms and expressions and act in accordance with professional ethics.
You'll analyze consumer behavior within the various stages of the consumption cycle.
You'll analyze how consumers' attitude formation and decision making processes are influenced by communication forms and expressions.
You function as an efficient member of a (multidisciplinary) team and are critical for your own work and that of others. You give your opinion and point of view with respect for others. You have an insight into your own role within the organisation and adapt when necessary.
You'll point out the different aspects that influence the success of a collaboration and how they can be used positively.

Study material (list)

Mandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00Schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Schriftelijk examen