Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
Editorial design 129680/3027/2324/1/44
Study guide

Editorial design 1

Academic year 2023-24
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 1
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    • Graphic Design
This is a single course unit.
Study load: 9 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Mensah Pee Nana
Other teaching staff: Beck Janna, di Serego Alighieri Andrea
Languages: Dutch, English
Scheduled for: Academic year
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2023 ()
Re-sit exam: not possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 270,00 hours


There are no prerequisites for this course.

Prerequisite competencies (text)

The student shows ambition and motivation to study graphic design.
The student shows motivation to study drawing.
The student is widely interested in art, design, philosophy, media and society.
The student is specifically interested in graphic design as art practice.
The student has sufficient insight into culture (historic and/or current).
The student has some conception of graphic design as art practice.
The student has a portfolio of personal, authentic and artistic work.
The student has a creative and artistic ability.
The student distinguishes various disciplines within graphic design.
The student can work individually and in a group context.

Learning outcomes (list)

BA1 - The student has the necessary artistic skills to design and/or realize a personal project within the broad spectrum of the visual arts under supervision.
The student translates analysis and interpretation into innovative ideas and concepts. (creation)
The student translates ideas and concepts into authentic editorial design language. (creation)
The student designs as an interpreter or (co-) author. (creation)
The student communicates with an audience through editorial design language. (creation)
The student works on artistic projects within editorial design. (creation)
The student translates assignment analysis into image and text. (realisation)
The student designs image and text. (realisation)
The student designs various editorial graphic media. (realisation)
The student edits image and text. (realisation)
BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student analyses and interprets design assignments and source material. (creation)
The student recognizes and answers technical problems in the design process. (realisation)
The student answers questions from the client. (creation)
The student has insight in form, content and communication of editorial design language. (creation)
The student uses editorial design language in a consistent manner. (creation)
The student edits image and text. (realisation)
The student processes image and text in editorial design. (realisation)
The student uses graphic design technology. (realisation)
The student knows and has insight in editorial design as graphic design discipline. (research)
BA4 - The student develops and sharpens his/her critical and investigative attitude towards designs and/or realizations that arise from visual experiments and research, emotion and intuition.
The student has a critical attitude towards his own work. (research)
The student investigates on the basis of a graphic experiment. (creation)
The student develops authentic an design language through editorial graphic research. (creation)
BA5 - When developing his/her personal visual language the students starts from a searching and reflective attitude when developing one's own visual language.
The student shows clear evolution between first and last design assignment. (creation)
The student has a critical attitude towards his own work. (research)
The student develops authentic an design language through editorial graphic research. (creation)
The student questions and evaluates editorial design as a graphic design discipline. (research)
The student has a personal, contemporary vision of editorial design. (research)
The student translates the personal vision into editorial design. (research)
BA6 - The student understands the characteristics of his/her personal designs and/or realizations and is able to communicate about this in an appropriate manner.
The student describes and motivates idea, concept, vision and form. (communication)
The student tests idea, concept, vision and form to the public. (communication)
The student participates in discussions with teachers and fellow students. (communication)
The student interprets and processes criticism with maturity. (communication)
The student communicates in a reflective way about the editorial design. (communication)
The student describes and motivates his own editorial design and process. (communication)
The student knows how to reflect upon his own editorial design and process and also how to put it into words and images. (Communication
The student presents his own editorial design. (communication)
BA7 - The student is able to organize his/her artistic project in consultation with others.
The student works together and consults with clients and co-designers. (organisation)
The student meets (interim) deadlines. (organisation)
The student organises creation and realization of his own editorial design. (organisation)
The student organises his own research. (organisation)
The student takes care of the production layout of his own editorial design. (organisation)
The student consults with production partners. (organisation)
The student monitors the artistic homogeneity of the entire editorial design. (organisation)
The student has insight in the organization of source material. (organisation)

Course content

Level Editorial Design 1: initiating:

Graphic designers speak with image and text. The form and content of that graphic conversation is investigated deeply in the Editorial Design studio. The close relation between form and content forms the subject of a study into the close relation between image and text in visual communication, in relation to a commissioner and audience. In this process graphic designers act as the first readers of content that a commissioner wants to share with an audience. A role that requires graphic designers to interpret, edit, supplement and process this content—with concentration and care—into communicative, editorial designs. The pivotal research question in this studio is when and how it is sensible for form to follow function, and when and how it may be useful to deviate from that. In this studio, the requests and wishes of commissioner and audience are investigated and analysed, and converted into conceptual designs where image and text are collected, created, applied and composed so that the content of a commissioner reaches its public through appropriate media. In doing so, students learn to develop their own editorial design language.

Study material (text): Mandatory

Within the framework of this course unit, various graphic design instruments and production methods are used (digital and analogue). In particular, you will need a laptop with a good display, good processor units and sufficient random access memory and disk space to use current graphics software. The educational environment itself mainly uses Apple computers and can provide additional computing power for design processes that require it. You do not need to purchase a personal laptop prior to class: information about this purchase will be made available at the start of the academic year.

Educational organisation (list)

Learning Activities
Artistic praxis270,00 hours
  • Remark: The student is supervised, assessed and evaluated in the studio both individually and in groups, this means that participation in the classes and involvement in the studio is required. Education in the studio varies between design assignments, form exercises, drawing studies, workshops, lectures and projects. Consultation, presentation, study visits, self-study and confrontation with the work of fellow students are part of the studio organisation. The Editorial Design and Interactive Design studios are organisationally linked to the Image Design and Typography studios and vice versa, in the form of assignments or consultation in collaboration.

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodeArtistic practical assessment100,00Student attendance is a requirement for this course unit. In the event of legitimate absence, bring an attestation of absence to the student administration as soon as possible.

Evaluation (text)

Continuous evaluation and presentation/verification moments during the academic year.
Semester 1: first intermediary evaluation at the end of the first semester.
Semester 2: final jury at the end of the second semester.

Process and product are inextricably linked and evaluated as a whole. The process and product evaluation is determined for 100% on the final jury at the end of the second semester.