Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Expert Class Brand Identity 38239/3103/2324/1/03
Study guide

Expert Class Brand Identity

38239/3103/2324/1/03
Academic year 2023-24
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 3
    Programme option:
    • Labs year 2 sem 4: BDL
    Specialisation:
    • Graphical Media Technology
    Choice package:
    • Keuzepakket Brand Expert Class
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • credit contract.
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van Hecke Bavo
Other teaching staff: Goedemé Lien
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

There are no prerequisites for this course.

Short description

Within Brand Expertclass Branding, we finalise our theoretical knowledge and introduce you to various possibilities to create a complete brand experience. We look beyond the visual aspect and discover applications that appeal to all the senses. We explore how others successfully use this and learn how we can or can't have this applied optimally.

Learning outcomes (list)

Understand
You can communicate fluently with specialists in the field in the right jargon.
You understand how the content building blocks of a brand determine the identity and thus the strategy.
Explore
You visualise various strategically relevant concepts for brand identities.
You visualise various strategically relevant concepts for brand architecture.
Materialize
You clearly document the guidelines of a self-created brand design.
You clearly present a self-created brand design.

Course content

The following topics will be covered:

  • Brand strategy
  • Mental & visual brand identity
  • Brand design
  • Brand architecture
  • Brand books & platforms
  • Flexible visual systems
  • Custom corporate typography
  • Sound Design

Study material (text): Mandatory

The course material will be made available digitally via Digitap by the lecturer.

With this olod, bear in mind additional costs for:

  • access to LinkedIn Learning (+/- 15 euro, to be renewed every academic year)
  • Adobe Creative software (+/- 75 euro, to be renewed every academic year)

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours120,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series50,00
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)50,00indien- en presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series50,00
2nd examination periodSkills assessment during the examination series50,00

Evaluation (text)

Submissions for evaluation shall always consist of the candidate's own work and shall be submitted within the deadlines provided. If ideas, images or texts, ideas, designs or parts of designs of others are used, the author, designer and/or location of the work must be clearly mentioned to avoid plagiarism - and thus exam fraud.

Note: The effective examination format will be communicated via Digitap. The effective exam time is communicated via Webuntis.

Absence during class weeks outside the exam series

You justify your absence. You do this by uploading a medical certificate (in case of illness) or other evidence (in case of force majeure) via iBamaflex in the 'My absences' module before the assignment deadline or the moment when a presentation or a compulsory lecture takes place.

If you miss an assignment submission moment, a catch-up moment is possible if your absence is legitimate.
If you miss a presentation or lecture with compulsory attendance, it is not possible to make it up in most cases.
In both cases, contact your lecturer within 3 working days to make concrete arrangements.

During the exam series, a different procedure applies. You can find this on student.ap.be.