Academic year
2023-24
Is found in:
- Associate Degree of Hospitality Management, programme stage 2
This is a single course unit.
Study load:
5 credits
Teaching staff: Vanderfaeillie Karl, Van Thiel Daniel
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 130,00 hours
Learning outcomes (list)
05: Rental/sales department mapping and lifelong learning: Mapped the rental/sales of products and services within own department. Based on developments in their own field, limited market studies, an assessment of the demand and desires of their intended guests/customers, and the set objectives, the graduate makes adjustments in consultation with management.
| The student defines concepts such as positioning, brand and branding and inherent strategies.
|
| The student defines concepts of differentiation and segmentation.
|
| The student will describe what marketing applications exist within Customer Relationship Management (CRM). |
| The student defines the usefulness of relationship marketing.
|
| The student explains the 4 P's regarding hospitality marketing. |
06: Promote Department Activities: Conducts promotion of own department's activities and uses appropriate information and communication tools to do so.
| The student will describe the construction of a marketing plan for a hotel. |
Study material (list)
MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 60,00 | Open en/of meerkeuzevragen
Gesloten boek |
| 1st examination period | Skills assessment permanently during class weeks (Permanent evaluation) | 40,00 | Werkstuk en/of presentatie
Open boek |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 60,00 | Open en/of meerkeuzevragen
Gesloten boek |
| 2nd examination period | Project assignment | 40,00 | Werkstuk en/of presentatie
Open boek |