Academic year
2023-24
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
This is a single course unit.
Study load:
15 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: Boens Annelien, Campo Catherine, Cornil Koen, Hallam Lara, Jacobs Chloë, Janssens Carlos, Janssens Dennis, Mols Nadia, Pairon Leen, Van den Bossche Jeremie, Van den Wyngaert Vicky, Van Hasselt Charlotte
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: not possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 390,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student applies the techniques to an integrated assignment from the field of work
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The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student readily makes connections between data
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| The student considers the consequences/consequences of using data
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| The student consults specialized media and other sources
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| The student manages information and data at the behest of the supervisor
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The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student professionally communicates with the organization's relevant stakeholders (consumer, investor, community, employees & labor market, interest groups)
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| The student employs a problem-solving approach under the guidance of a supervisor
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The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.
| The student collaborates constructively within the team and acts actively.
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| The student defends their professionally substantiated positions in a constructive manner
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| The student shares their professionally substantiated views in a constructive manner
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The associate assumes responsibility for the planning and organisation of his/her work.
| The student acts with care and punctuality
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| The student assumes responsibility coached by the workplace supervisor.
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The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student will develop ideas for the promotional campaigns
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| The student actively participates in seeking new ideas, ways, and alternatives to achieve the desired outcome
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| The student supports staff ( e.g. making presentation, collecting data,...)
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| The student supports the organization of small-scale communication and/or marketing events
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| The student will develop ideas as a function of a campaign
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| The student will collect content for the social media channels and/or the website
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| The student will keep the website up to date
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The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student writes texts, within a supplied format
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The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.
| The student maintains a self-critical attitude
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| The student will follow up on recent developments related to marketing and communication
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| The student handles feedback received constructively and translates it into appropriate actions.
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for both exam chances, not reproducible in re-sit exam
| Moment | Form | % | Remark |
| 1st examination period | Portfolio | 40,00 | |
| 1st examination period | Practical assesment in a professional context | 50,00 | |
| 1st examination period | Reflection assignment during the examination series | 10,00 | |