Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Expert Class Brand Experience38182/3103/2324/1/05
Study guide

Expert Class Brand Experience

38182/3103/2324/1/05
Academic year 2023-24
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 3
    Programme option:
    • Labs year 2 sem 4: BDL
    Specialisation:
    • Graphical Media Technology
    Choice package:
    • Keuzepakket Brand Expert Class
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • credit contract.
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Druyts Stijn
Other teaching staff: Draulans Frederik, Van Hecke Bavo
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

There are no prerequisites for this course.

Short description

Within Expertclass 'Brand Experience Design', we focus on the 3-dimensional experiences that are part of brands and branding. Through various lectures, case studies, guest speakers/brand innovators and site-visits, we delve deeper into what is happening today in the field of Retail (brand) design, event design, workplace design, trade fair stands, exhibitions. We also pay attention to how brands operate in the Metaverse and we look at what this Digital 3D space can mean for brands in the future.

Learning outcomes (list)

Understand
You can communicate fluently with specialists in the field in the right jargon.
You are familiar with the approach of progressive agencies and brands in the field of Brand Experience.
You conduct relevant research on ground-breaking work in the field of Brand Experience Design.
Explore
You explore the boundaries of how a brand can deal with the spatial aspect.
Materialize
You can translate a 2D identity into a spatial 3D experience according to client expectations.
You can visually design a spatial 3D experience at a professional level.

Course content

The following topics will be covered:

  • Retail (brand) design
  • Event design
  • Workplace design
  • Tradeshows
  • Exhibition design
  • De Metaverse

Study material (text): Mandatory

The course material will be made available digitally via Digitap by the lecturer.

With this olod, bear in mind additional costs for:

  • access to LinkedIn Learning (+/- 15 euro, to be renewed every academic year)
  • Adobe Creative software (+/- 75 euro, to be renewed every academic year)

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours120,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series50,00
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)50,00indien- en presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series50,00
2nd examination periodSkills assessment during the examination series50,00

Evaluation (text)

Submissions for evaluation shall always consist of the candidate's own work and shall be submitted within the deadlines provided. If ideas, images or texts, ideas, designs or parts of designs of others are used, the author, designer and/or location of the work must be clearly mentioned to avoid plagiarism - and thus exam fraud.

Note: The effective examination format will be communicated via Digitap. The effective exam time is communicated via Webuntis.

Absence during class weeks outside the exam series

You justify your absence. You do this by uploading a medical certificate (in case of illness) or other evidence (in case of force majeure) via iBamaflex in the 'My absences' module before the assignment deadline or the moment when a presentation or a compulsory lecture takes place.

If you miss an assignment submission moment, a catch-up moment is possible if your absence is legitimate.
If you miss a presentation or lecture with compulsory attendance, it is not possible to make it up in most cases.
In both cases, contact your lecturer within 3 working days to make concrete arrangements.

During the exam series, a different procedure applies. You can find this on student.ap.be.