Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand DesignLab - Project38795/3076/2324/1/84
Study guide

Brand DesignLab - Project

Academic year 2023-24
Is found in:
  • International programmes Media, Design and IT
    Programme option:
    • GDM International - Brand Design
This is a single course unit.
Study load: 14 credits
Co-ordinator: Druyts Stijn
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 364,00 hours

Short description

In Lab V, we challenge you to independently design a media solution that matches your talents and ambitions. This project will be the headliner on the creative portfolio you will soon be applying for!
The Lablectors share their knowledge and inspiration with you during the weekly contact hours on campus; these are also the perfect time to exchange and learn from each other with your fellow students. Besides the scheduled hours in your timetable, extra activities (which will be communicated in class) can also be scheduled such as company visits, briefings at external locations, ... Fine-tune your ideas and realisations with fellow students during the interim presentation and/or submission moments, and blow your audience away during the live final presentation.


There are no prerequisites for this course.

Learning outcomes (list)

You will independently define the design challenges arising from your research into a communication issue and thus arrive at a set of requirements and wishes that your media solution will have to meet.
You demonstrate an optimisation flow in your design process and take the initiative to push your design solution to an appropriate technical level.
You demonstrate how, when going through a divergence and convergence phase, together with your knowledge of design principles, you can make well-considered design choices to create a basic prototype.
You use your planning and organisation skills to plan and organise a larger project all by yourself.
You take a live audience through the different steps of your design process during a convincing presentation of your project assignment.

Course content

You demonstrate mastery of your creatieve skills in the field of brand design and go through the different phases of Design Thinking independently when designing your own media solution. You bring and create your own story by understanding the what, for whom and why (Understand), by generating, visualising and designing ideas (Explore), and by testing and implementing (Materialize). At the end, you deliver a final product but also material in which you argue, report and visualise your design choices.

Study material (text): Mandatory

The course material will be made available digitally via Digitap by the lecturer.

For this course, keep in mind additional costs for:

  • access to LinkedIn Learning (+/- 15 euro, to be renewed every academic year)
  • Adobe creative software (+/- 75 euro, renewable every academic year)
  • basic drawing materials such as pencils, markers, cutting knife, ruler, cutting mat A4, fine black marker, eraser, sketchbook, ...
  • prints on campus (via credits on your student card)
  • prints you might have made in a print shop outside school
  • museum, fair or event visit with possible transport expenses

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours328,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodeResearch Assignment100,00
Evaluation(s) for re-sit exam
2nd examination periodResearch Assignment100,00

Evaluation (text)

Submissions for evaluation shall always consist of the candidate's own work and shall be submitted within the deadlines provided. If ideas, images or texts, ideas, designs or parts of designs of others are used, the author, designer and/or location of the work must be clearly mentioned to avoid plagiarism - and thus exam fraud.

Note: The effective examination format will be communicated via Digitap. The effective exam time is communicated via Webuntis.