Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Expert Class Brand Experience38182/3076/2324/1/00
Study guide

Expert Class Brand Experience

Academic year 2023-24
Is found in:
  • International programmes Media, Design and IT
    Programme option:
    • GDM International - Brand Design
    Choice package:
    • Subjects of your choice - Brand Design
This is a single course unit.
Study load: 8 credits
Co-ordinator: Van Hecke Bavo
Other teaching staff: Draulans Frederik, Druyts Stijn
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2023 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 208,00 hours

Short description

Within Expertclass 'Brand Experience Design', we focus on the 3-dimensional experiences that are part of brands and branding. Through various lectures, case studies, guest speakers/brand innovators and site-visits, we delve deeper into what is happening today in the field of Retail (brand) design, event design, workplace design, trade fair stands, exhibitions. We also pay attention to how brands operate in the Metaverse and we look at what this Digital 3D space can mean for brands in the future.


There are no prerequisites for this course.

Learning outcomes (list)

You can communicate fluently with specialists in the field in the right jargon.
You are familiar with the approach of progressive agencies and brands in the field of Brand Experience.
You conduct relevant research on ground-breaking work in the field of Brand Experience Design.
You explore the boundaries of how a brand can deal with the spatial aspect.
You can translate a 2D identity into a spatial 3D experience according to client expectations.
You can visually design a spatial 3D experience at a professional level.

Course content

The following topics will be covered:

  • Retail (brand) design
  • Event design
  • Workplace design
  • Tradeshows
  • Exhibition design
  • De Metaverse

Study material (text): Mandatory

The course material will be made available digitally via Digitap.

For this class, keep in mind additional costs for:

  • access to LinkedIn Learning (+/- 15 euro, to be renewed every academic year)
  • Adobe Creative software (+/- 75 euro, renewable every academic year)

Educational organisation (list)

Learning Activities
Practicum36,00 hours
Work time outside of contact hours172,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodeKnowledge and comprehension test during the examination series50,00
Eerste examenperiodeSkills assessment permanently during class weeks (Permanent evaluation)50,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge and comprehension test during the examination series50,00
2nd examination periodSkills assessment during the examination series50,00

Evaluation (text)

Submissions for evaluation shall always consist of the candidate's own work and shall be submitted within the deadlines provided. If ideas, images or texts, ideas, designs or parts of designs of others are used, the author, designer and/or location of the work must be clearly mentioned to avoid plagiarism - and thus exam fraud.

Note: The effective examination format will be communicated via Digitap. The effective exam time is communicated via Webuntis.