Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
History of Graphic Design 137271/3298/2425/1/07
Study guide

History of Graphic Design 1

Academic year 2024-25
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 1
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    • Graphic Design
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Crombez Thomas
Other teaching staff: Beck Janna
Languages: Dutch, English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 90,00 hours


There are no prerequisites for this course.

Learning outcomes (list)

BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student knows the important terms and can apply them properly.
The student can apply theoretical analysis models (Peirce, Panofski) to the visual material of a given period.
The student can establish intertextual connections and create associations.
BA3 - The student knows about and understands the social, cultural, artistic, historical and international context of the visual arts and artistic praxis, and continues to develop this knowledge and understanding.
The student knows the chronological development of visual communication and imaging in a given period.
The student can formally and conceptualy perceive, decode and interpret the historical graphic communication and imaging and perceive within the relevant social and cultural historical contexts.
The student has insight in the functioning and relevance of visual communication and imaging in the studied period.
BA5 - When developing his/her personal visual language the students starts from a searching and reflective attitude when developing one's own visual language.
The student can make connections with his own studio practice.

Course content

Graphic design is a relatively young discipline but has deep roots in a distant past. Overall, the course studies the constitutive historical moments and diversification processes of this discipline. The first part deals with initial traces and achievements of various ancient image and writing cultures, the Western medieval manuscript styles and the rise and spread of printing. Conceptual frames of reference (Peirce and Panofski) are also offered, sharpening analytical skills in the areas of perception, interpretation and reception. These analytical models are applied to the visual material of the given period. The content of the course is updated annually in function of current developments. Depending on this, the emphasis may change from year to year.

Study material (text): Mandatory

Powerpoints with didactic presentation material, possibly supplemented with texts, articles, etc.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials30,00 hours
Work time outside of contact hours60,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodeKnowledge and comprehension test during the examination series100,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge and comprehension test during the examination series100,00

Evaluation (text)

Attendance at all class meetings is required for this course.

Evaluation: written examination, with the possible addition of a paper or oral presentation