Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
History of Graphic Design 237272/3298/2425/1/41
Study guide

History of Graphic Design 2

Academic year 2024-25
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 2
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    • Graphic Design
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Crombez Thomas
Other teaching staff: Beck Janna
Languages: Dutch, English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 90,00 hours


previously registered for History of Graphic Design 1.

Learning outcomes (list)

BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student can establish intertextual connections and create associations.
The student knows the important terms and can apply them properly.
The student can apply theoretical analysis models (Peirce, Panofski) to the visual material of a given period.
BA3 - The student knows about and understands the social, cultural, artistic, historical and international context of the visual arts and artistic praxis, and continues to develop this knowledge and understanding.
The student knows the most important moments in the development of graphic design and can situate them in the correct chronological, art-historical, semiotic and social context.
The student can formally and conceptualy perceive, decode and interpret the historical graphic communication and imaging and perceive within the relevant social and cultural historical contexts.
The student has insight in the functioning and relevance of visual communication and imaging in the studied period.
BA5 - When developing his/her personal visual language the students starts from a searching and reflective attitude when developing one's own visual language.
The student can make connections with his own studio practice.

Course content

The second part of the course examines the period from the Renaissance to Art Nouveau, the birth of modernism and the first half of the twentieth century. Through an art-historical, cultural scientific and semiotic perspective, we study the emancipation and internationalisation of the printed book. We examine the significance of the industrial revolution for the broadeni
ng and differentiation of the field of visual communication. We look at the rise of the poster, the newspaper, the advertisement, new media such as photography and new printing techniques such as chromolithography. In addition, conceptual, mostly semiotic frames of reference are offered that sharpen the analytical capacities in the field of perception, interpretation and reception. These analytical models are applied to the visual material of the given period. The content of the course is updated annually in function of current developments. Depending on this, the emphasis may change from year to year.

Study material (text): Mandatory

Powerpoints with didactic presentation material, possibly supplemented with texts, articles, etc.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials30,00 hours
Work time outside of contact hours60,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodeKnowledge and comprehension test during the examination series100,00
Evaluation(s) for re-sit exam
2nd examination periodKnowledge and comprehension test during the examination series100,00

Evaluation (text)

Attendance at all class meetings is required for this course.

Evaluation: written examination, with the possible addition of a paper or oral presentation