Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
Bachelorproject29686/3298/2425/1/40
Study guide

Bachelorproject

29686/3298/2425/1/40
Academic year 2024-25
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 3
    Specialisation:
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    Specialisation:
    • Graphic Design
This is a single course unit.
Study load: 9 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Verplancke Klaas
Other teaching staff: Andersen Ronja, Beck Janna, Devrome Johan
Languages: Dutch, English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2024 ()
Re-sit exam: not possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 270,00 hours

Prerequisites

previously registered for Editorial design 2 AND previously registered for Interactive design 2 AND previously registered for Image design 2 AND previously registered for Typography 2.

Prerequisite competencies (text)

The student has knowledge and understanding of editorial design, interactive design, image design and typography as graphic design disciplines at a broadened level.

Learning outcomes (list)

BA1 - The student has the necessary artistic skills to design and/or realize a personal project within the broad spectrum of the visual arts under supervision.
The student, in consultation with his/her mentors, is able to devise his/her own artistic project. (creation)
The student is able to design a personal artistic project. (creation)
The student is able to analyze and interpret design assignments and source material. (creation)
The student is able to translate analysis and interpretation into innovative ideas and concepts. (creation)
The student is able to realize a personal artistic project. (realization)
The student is able to translate an assignment analysis into image and text. (realization)
The student is able to design image and text. (realization)
The student is able to edit image and text. (realization)
The student is able to process image and text into graphic design. (realization)
The student is able to design various graphic media. (realization)
BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student is able to recognize and solve technical problems during the design process. (realization)
The student is able to use graphic design technology. (realization)
BA3 - The student knows about and understands the social, cultural, artistic, historical and international context of the visual arts and artistic praxis, and continues to develop this knowledge and understanding.
The student knows and has insight into the context of graphic design as an art practice. (research)
The student is able to question and evaluate graphic design as an art practice. (research)
The student has his a personal and contemporary vision about graphic design as an art practice. (research)
The student is able to recognise the societal impact of the production process and justify it.
BA4 - The student develops and sharpens his/her critical and investigative attitude towards designs and/or realizations that arise from visual experiments and research, emotion and intuition.
The student is able to translate his/her personal and contemporary vision into graphic design. (research)
The student has a critical attitude towards his own work. (research)
BA5 - When developing his/her personal visual language the students starts from a searching and reflective attitude when developing one's own visual language.
The student has, through graphic research, developed an authentic design language. (creation)
The student is able to conduct research based on graphic experiment. (creation)
BA6 - The student understands the characteristics of his/her personal designs and/or realizations and is able to communicate about this in an appropriate manner.
The student has insight into form, content and communication of design language. (creation)
De student kan via ontwerptaal met publiek communiceren. (creatie)
The student uses design language in a consequent and consistent manner. (creation)
The student is able to communicate in a reflective way about graphic design. (communication)
The student is able to describe and motivate idea, concept, vision, form and project. (communication)
The student tests idea, concept, vision, form and project against the public. (communication)
The student is able to describe and motivate his/her personal design and process. (communication)
The student participates in discussions with mentors and fellow students. (communication)
The student enters into dialogue with mentors on equal footing. (communication)
The student interprets and processes criticism in a mature way. (communication)
The student is able to represent and express in a reflective way his/her personal design and process. (communication)
The student is able to present a personal artistic project. (communication)
The student takes action to acquire a place as graphic designer. (communication)
BA7 - The student is able to organize his/her artistic project in consultation with others.
The student can process the teachers' comments in a mature manner.
The student is able to formulate partial assignments within his/her personal artistic project. (creation)
The student is able to develop partial assignments within his/her personal artistic project. (creation)
The student is able to organise the creation and realization of his/her personal artistic project. (organization)
The student is able to organise his/her own research. (organization)
The student collaborates and consults with mentors and co-designers. (organization)
The student is able to take care of the production technical layout of his personal design. (organization)
The student meets pre-set (interim) deadlines. (organization)
The student monitors the artistic coherence of the entire design. (organization)
The student consults with production partners. (organization)

Course content

Bachelor Project completes the bachelor’s study in graphic design. In Bachelor Project, the knowledge and understanding taught in the previous semesters of the bachelor’s study in the design studios (i.e. Editorial Design, Interactive Design, Image Design and Typography) converges. The student is guided to apply the acquired competences from these design studios in a directed and specialised way in the development of an own project, to make personal choices from the acquired competences and to deepen and complement these to a large extent independently, according to the needs of the self-defined project. The bachelor project is also an introduction to the challenges posed by the master project in the academic master study in graphic design, in that it provides a more defined frame of reference and a rigorous design methodology. With an initial introductory phase aimed at personal deepening, expertise and research into a design element in graphic design, and a subsequent phase in which from that research a relevant application and case in the form of a personal and innovative project within graphic design as a functional art practice is defined and realised.

Study material (text): Mandatory

Within the framework of this course unit, various graphic design instruments and production methods are used (digital and analogue). In particular, you will need a laptop with a good display, good processor units and sufficient random access memory and disk space to use current graphics software. The educational environment itself mainly uses Apple computers and can provide additional computing power for design processes that require it. You do not need to purchase a personal laptop prior to class: information about this purchase will be made available at the start of the academic year.

Educational organisation (list)

Learning Activities
Artistic praxis270,00 hours
  • Remark: The student is supervised, assessed and evaluated in the studio both individually and in groups, this means that participation in the classes and involvement in the studio is required. Consultation, presentation, study visits, self-study and confrontation with the work of fellow students are part of the studio organisation. The teaching staff of Editorial Design 3, Interactive Design 3, Image Design 3 and Typography 3 take on a role as mentors for bachelor projects. The student organizes their bachelor project in consultation with these mentors.

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeArtistic practical assessment100,00Student attendance is a requirement for this course unit. In the event of legitimate absence, bring an attestation of absence to the student administration as soon as possible.

Evaluation (text)

Continuous evaluation and presentation/verification moments during the semester.
Semester 2: final jury at the end of the second semester.

Process and product are inextricably linked and evaluated as a whole. The process and product evaluation is determined for 100% on the final jury at the end of the second semester.