Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
Interactive design 329688/3298/2425/1/11
Study guide

Interactive design 3

29688/3298/2425/1/11
Academic year 2024-25
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 3
    Specialisation:
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    Specialisation:
    • Graphic Design
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Beck Janna
Other teaching staff: Meeusen Kris, Van den Eynden Boris
Languages: Dutch, English
Scheduled for: Academic year
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2024 ()
Re-sit exam: not possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 180,00 hours

Prerequisites

previously registered for Studio Graphic Design 2 OR previously registered for Studio Multimedia Design 2 OR previously registered for Studio Illustrative Design 2 OR previously registered for Interactive design 2.

Prerequisite competencies (text)

The student has knowledge and understanding of editorial design, interactive design, image design and typography as graphic design disciplines at a broadened level.

Learning outcomes (list)

BA1 - The student has the necessary artistic skills to design and/or realize a personal project within the broad spectrum of the visual arts under supervision.
The student translates analysis and interpretation into innovative ideas and concepts. (creation)
The student designs (series of) literary images. (creation)
The student designs (series of) editorial or interactive images. (creation)
The student designs text. (realisation)
The student organizes substantive hierarchy via typography. (realisation)
The student translates assignment analysis into image and text. (realisation)
The student designs image and text. (realisation)
The student translates ideas and concepts into authentic interactive design language. (creation)
The student develops authentic design language through interactive graphic research. (creation)
The student communicates through interactive design language with audience. (creation)
The student works on artistic projects within interactive design. (creation)
The student edits image and text. (realisation)
The student processes image and text in interactive design. (realisation)
The student designs various interactive graphical media. (realisation)
BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student analyses and interprets design assignments and source material. (creation)
The student recognizes and answers technical problems in the design process. (realisation)
The student edits image and text. (realisation)
The student uses graphic design technology. (realisation)
The student has insight in the form, content and communication of interactive design language. (creation)
The student uses interactive design language consistently and consistent. (creation)
The student organizes substantive hierarchy via typography. (realisation)
BA4 - The student develops and sharpens his/her critical and investigative attitude towards designs and/or realizations that arise from visual experiments and research, emotion and intuition.
The student has a critical attitude towards his own work. (research)
The student investigates on the basis of a graphic experiment. (creation)
The student develops authentic design language through interactive graphic research. (creation)
The student develops authentic an design language through editorial graphic research. (creation)
BA5 - When developing his/her personal visual language the students starts from a searching and reflective attitude when developing one's own visual language.
The student develops authentic visual language through graphic image research. (creation)
The student shows clear evolution between first and last design assignment. (creation)
The student has a critical attitude towards his own work. (research)
The student develops authentic an design language through editorial graphic research. (creation)
The student develops authentic typography through research. (creation)
The student investigates interaction between end users and graphic design. (creation)
The student examines interaction in the organization process of graphic design. (creation)
The student examines interaction between design instrument and graphic design. (creation)
The student questions the interaction of graphic media. (creation)
The student knows and has insight in interactive design as graphic design discipline. (research)
The student questions and evaluates interactive design as graphic design discipline. (research)
The student has a personal, contemporary vision on interactive design. (research)
The student translates the personal vision into interactive design. (research)
BA6 - The student understands the characteristics of his/her personal designs and/or realizations and is able to communicate about this in an appropriate manner.
The student describes and motivates idea, concept, vision and form. (communication)
The student tests idea, concept, vision and form to the public. (communication)
The student participates in discussions with teachers and fellow students. (communication)
The student interprets and processes criticism with maturity. (communication)
The student communicates in a reflective way about interactive design. (communication)
The student describes and motivates his own interactive design and process. (communication)
The student depicts and wording own interactive design and process considering. (communication)
The student presents his own design. (communication)
BA7 - The student is able to organize his/her artistic project in consultation with others.
The student organises creation and realization of his own image design. (organisation)
The student organises his own image research. (organisation)
The student works together and consults with clients and co-designers. (organisation)
The student consults with production partners. (organisation)
The student meets (interim) deadlines. (organisation)
The student organises creation and realization of his own editorial design. (organisation)
The student organises his own research. (organisation)
The student organises creation and realisation of his own typography. (organisation)
The student organises creation and realization of his own interactive design. (organisation)
The student takes care of the production layout of his own interactive design. (organisation)
The student monitors the artistic homogeneity of the entire interactive design. (organisation)

Course content

Level Interactive Design 3: deepening:

Graphic designers speak with image and text. In Interactive Design, the social aspect of this graphic conversation is key: between users and designers, authors and producers, through their tools. The interaction between designs and users, and between the various actors in the graphic design process, forms the subject of a study into the relation between image and text in visual communication and media. Graphic designers do not work alone. From commissioners, authors, editors, co-designers and producers—through media—to end users, readers and spectators… All these actors are involved in the realisation and reception of graphic design and affect the nature of this design. The pivotal research question in this studio is how interactive graphic design can be. Can users interact with design, and change its shape and content? What role does interaction play in the graphic design process itself, and how interactive are media? In this studio image and text are collected, created, applied and composed so that the various interactions in graphic design are investigated and converted into conceptual designs of appropriate media. In doing so, students learn to develop their own interactive design language.

Study material (text): Mandatory

Within the framework of this course unit, various graphic design instruments and production methods are used (digital and analogue). In particular, you will need a laptop with a good display, good processor units and sufficient random access memory and disk space to use current graphics software. The educational environment itself mainly uses Apple computers and can provide additional computing power for design processes that require it. You do not need to purchase a personal laptop prior to class: information about this purchase will be made available at the start of the academic year.

Educational organisation (list)

Learning Activities
Artistic praxis180,00 hours
  • Remark: - The student is supervised, assessed and evaluated in the studio both individually and in groups, this means that participation in the classes and involvement in the studio is required. Education in the studio varies between design assignments, form exercises, drawing studies, workshops, lectures and projects. Consultation, presentation, study visits, self-study and confrontation with the work of fellow students are part of the studio organisation. The Editorial Design and Interactive Design studios are organisationally linked to the Image Design and Typography studios and vice versa, in the form of assignments or consultation in collaboration.
    - The student participates in projects that are part of the curriculum: project weeks, exhibitions, study tours, lectures, and other projects relevant to the program.

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeArtistic practical assessment100,00Student attendance is a requirement for this course unit. In the event of legitimate absence, bring an attestation of absence to the student administration as soon as possible.

Evaluation (text)

Continuous evaluation and presentation/verification moments during the academic year.
Semester 1: first intermediary evaluation at the end of the first semester.
Semester 2: final jury at the end of the second semester.

Process and product are inextricably linked and evaluated as a whole. The process and product evaluation is determined for 100% on the final jury at the end of the second semester.