Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
Image design 129682/3298/2425/1/01
Study guide

Image design 1

Academic year 2024-25
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 1
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    • Graphic Design
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Cornil Inge
Other teaching staff: Verplancke Klaas
Languages: Dutch, English
Scheduled for: Academic year
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 31.10.2024 ()
Re-sit exam: not possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 180,00 hours


There are no prerequisites for this course.

Prerequisite competencies (text)

The student shows ambition and motivation to study graphic design.
The student shows motivation to study drawing.
The student is widely interested in art, design, philosophy, media and society.
The student is specifically interested in graphic design as art practice.
The student has sufficient insight into culture (historic and/or current).
The student has some conception of graphic design as art practice.
The student has a portfolio of personal, authentic and artistic work.
The student has a creative and artistic ability.
The student distinguishes various disciplines within graphic design.
The student can work individually and in a group context.

Learning outcomes (list)

BA1 - The student has the necessary artistic skills to design and/or realize a personal project within the broad spectrum of the visual arts under supervision.
The student translates analysis and interpretation into innovative ideas and concepts. (creation)
The student designs (series of) informative pictures. (creation)
The student designs (series of) documentary pictures. (creation)
The student designs (series of) literary images. (creation)
The student designs (series of) conceptual images. (creation)
The student designs (series of) editorial or interactive images. (creation)
The student communicates with audiences via visual language. (creation)
The student works on artistic projects within image design. (creation)
The student translates assignment analysis into the picture. (realisation)
The student designs image. (realisation)
The student designs various graphic image media. (realisation)
The student translates the personal vision into image design. (research)
The student translates ideas and concepts into authentic visual language. (creation)
BA2 - The student has the necessary knowledge, skills and insights regarding material, form, action, concepts, function and contents of the chosen medi
The student analyses and interprets design assignments and source material. (creation)
The student has insight in form, content and communication of visual language. (creation)
The student uses visual language in a consistant way. (creation)
The student edited and edits image. (realisation)
The student recognizes and takes care of image elements in image design. (realisation)
The student recognizes and answers technical problems in the design process. (realisation)
The student uses various analog and digital imaging techniques. (realisation)
The student knows and has insight in image design as graphic design discipline. (research)
BA4 - The student develops and sharpens his/her critical and investigative attitude towards designs and/or realizations that arise from visual experiments and research, emotion and intuition.
The student questions and evaluates image design as a graphic design discipline. (research)
The student has a critical attitude towards his own work. (research)
BA5 - When developing his/her personal visual language the students starts from a searching and reflective attitude when developing one's own visual language.
The student develops authentic visual language through graphic image research. (creation)
The student investigates on the basis of visual experiment. (creation)
The student shows clear evolution between first and last design assignment. (creation)
The student has a personal, contemporary vision on image design. (research)
The student has a critical attitude towards his own work. (research)
BA6 - The student understands the characteristics of his/her personal designs and/or realizations and is able to communicate about this in an appropriate manner.
The student communicates regarding picture design. (communication)
The student describes and motivates idea, concept, vision and form. (communication)
The student tests idea, concept, vision and form to the public. (communication)
The student describes and motivates his own image design and process. (communication)
The student participates in discussions with teachers and fellow students. (communication)
The student interprets and processes criticism with maturity. (communication)
The student depicts and talks about own image design and process in a reflective way. (communication)
The student presents his own image design. (communication)
BA7 - The student is able to organize his/her artistic project in consultation with others.
The student organises creation and realization of his own image design. (organisation)
The student organises his own image research. (organisation)
The student works together and consults with clients and co-designers. (organisation)
The student takes care of the production layout of his own image design. (organisation)
The student consults with production partners. (organisation)
The student meets (interim) deadlines. (organisation)
The student monitors the artistic homogeneity of the entire image design. (organisation)

Course content

Level Image Design 1: initiating:

Image and text are the building blocks of graphic design. Visual expertise in image and text forms the core of a practice as a graphic designer. The Image Design studio teaches visual expertise in the design of images and image series. In the design of the image, we primarily distinguish between the various pictorial elements: reproduction, layout, composition, frame, scale, optics, perspective and ratio, but also color, shading, grey tone and ambiance. Students learn to develop and manipulate their own visual imagery based on various imaging techniques. In addition to pictorial elements, this studio also researches image communication: informative, documentary, literary, editorial, artistic and conceptual. What can images say in themselves, how do you speak only through a language of images? What complexity and nuances can you put in image communication? Students learn to create authentic images based on experiment, image research, and introductions in necessary techniques, and develop their own language of imagery.

Study material (text): Mandatory

Within the framework of this course unit, various graphic design instruments and production methods, and drawing instruments and materials, are used (digital and analogue). In particular, you will need a laptop with a good display, good processor units and sufficient random access memory and disk space to use current graphics software. The educational environment itself mainly uses Apple computers and can provide additional computing power for design processes that require it. You do not need to purchase a personal laptop prior to class: information about this purchase will be made available at the start of the academic year.

Educational organisation (list)

Learning Activities
Artistic praxis180,00 hours
  • Remark: The student is supervised, assessed and evaluated in the studio both individually and in groups, this means that participation in the classes and involvement in the studio is required. Education in the studio varies between design assignments, form exercises, drawing studies, workshops, lectures and projects. Consultation, presentation, study visits, self-study and confrontation with the work of fellow students are part of the studio organisation. The Editorial Design and Interactive Design studios are organisationally linked to the Image Design and Typography studios and vice versa, in the form of assignments or consultation in collaboration.

Evaluation (list)

Evaluation(s) for first exam chance
Eerste examenperiodeArtistic practical assessment100,00Student attendance is a requirement for this course unit. In the event of legitimate absence, bring an attestation of absence to the student administration as soon as possible.

Evaluation (text)

Continuous evaluation and presentation/verification moments during the academic year.
Semester 1: first intermediary evaluation at the end of the first semester.
Semester 2: final jury at the end of the second semester.

Process and product are inextricably linked and evaluated as a whole. The process and product evaluation is determined for 100% on the final jury at the end of the second semester.