Academic year
2024-25
Is found in:
- Associate Degree of Hospitality Management, programme stage 2
This is a single course unit.
Study load:
5 credits
Co-ordinator: Herbst Muriel
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 130,00 hours
Learning outcomes (list)
You plan and organise your own work, reflect on your performance and are willing to learn.
| You reflect critically on yourself (SWOT) in a commercial context. |
You communicate from a hospitality fundamental attitude, both in writing and orally, with attention to the diverse and multilingual work context.
| You adapt his/her communication style to that of the interlocutor and take into account the guidelines of professional communication in a commercial context. |
You conduct promotion through various channels and build lasting customer relationships.
| You communicate the components and focal points of a sales process to third parties in a graphically attractive way (customer journey) |
| You will create a professional LinkedIn profile with a focus on building a network. |
| You distinguish the different parts of the sales process |
| You apply sales segmentation of the hotel landscape within a case study. |
| You apply the different steps of the commercial process within a case. |
| You apply sales theories to a real-life example. |
| You will develop the sales-related components of a commercial business plan. |
Study material (list)
(course) material on the electronic learning platform digitapMandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test once during class weeks | 60,00 | individuele papers om de inhoud van dit opleidingsonderdeel zelfstandig te verwerken |
| 1st examination period | Project assignment | 20,00 | Groepsopdracht salesplan |
| 1st examination period | Reflection assignment once during class weeks | 20,00 | schriftelijke toetsing (kennis) tijdens laatste lesweek |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 20,00 | schriftelijke toetsing (kennis) |
| 2nd examination period | Skills assessment during the examination series | 80,00 | toepassingen (bestaande uit verschillende individuele opdrachten) |