Academic year
2024-25
Is found in:
- Associate Degree of Hospitality Management, programme stage 2
This is a single course unit.
Study load:
5 credits
Teaching staff: Vanderfaeillie Karl
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 130,00 hours
Learning outcomes (list)
You formulate advice on adjusting a product/service based on developments in your own area of expertise, limited market studies, an estimate of the demand and wishes of the intended guests/customers and the set objectives.
| You come up with a creative concept in function of a marketing strategy |
| You apply the principles of segmentation, targeting and positioning. |
| You present a marketing strategy in professional jargon. |
You conduct promotion through various channels and build lasting customer relationships.
| You analyse a domain-specific business problem in an authentic or simulated environment and carry out an assignment. |
| You describe the interrelationship between marketing tools within the marketing mix. |
| You define concepts such as consumer need, need and desire |
| You define concepts such as customer journey |
| You define concepts of marketing strategy: segmenting, targeting and positioning |
| You define the usefulness of (relationship) marketing |
| You have an understanding of the various marketing tools in the marketing mix and recognise them in examples. |
| You identify the different stages of the customer journey in a concrete example |
| You describe the structure of a marketing plan for a hospitality business |
| You know what things to look out for to help companies improve their online visibility. |
You collaborate constructively with colleagues and external partners around a concrete task or question.
| You will build a simple marketing plan based on SMART objectives. |
Study material (list)
(course) material on the electronic learning platform digitapMandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 60,00 | Open en/of meerkeuzevragen
Gesloten boek |
| 1st examination period | Skills assessment permanently during class weeks (Permanent evaluation) | 40,00 | Werkstuk en/of presentatie in groep |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 60,00 | Open en/of meerkeuzevragen
Gesloten boek |
| 2nd examination period | Skills assessment permanently during class weeks (Permanent evaluation) | 40,00 | Individueel werkstuk en/of presentatie |