Academic year
2024-25
Is found in:
- Associate Degree of Hospitality Management, programme stage 1
This is a single course unit.
Study load:
3 credits
Teaching staff: Desmet Philippe
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
You communicate from a hospitality fundamental attitude, both in writing and orally, with attention to the diverse and multilingual work context.
| You name the different target groups a PR manager communicates with, specifying the appropriate communication channel |
| You formulate policy recommendations to maintain better press relations. |
| You formulate policy recommendations to communicate through social media |
You conduct promotion through various channels and build lasting customer relationships.
| You formulate policy recommendations for the reception of a VIP guest |
| You draw up a reputation plan |
You realise sustainable solutions towards problems.
| You formulate policy recommendations to communicate in a crisis situation |
| You formulate policy recommendations for welcoming new employees. |
| You outline a complaint handling procedure |
Study material (list)
Public relations in de Horeca (editie 2025)MandatoryEducational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 100,00 | |