Academic year
2024-25
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
4 credits
Teaching staff: Boens Annelien, Cornil Koen, Hallam Lara, Janssens Carlos, Van den Wyngaert Vicky
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours
Learning outcomes (list)
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
| The student explains concepts from the specific jargon used in communication studies
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| The student outlines evolution in mass media
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| The student explains the different communication modalities in their own words and knows when which modality is best applied
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| The student will interpret and distinguish the communication process of intrapersonal, interpersonlike, and mass communication
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| The student describes the main (mass) communication theories and situates them in a chronological evolution
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| The student will distinguish the difference between classical communication and integrated communication
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The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student will apply the provided communication models to communicative situations
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| The student identifies the cultural component in communication
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| The student uses the rules of thumb of intercultural communication in communicating with contacts from other cultures or from abroad
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| The student recognizes the 4 different types of messages in a message (Schulz von Thun)
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The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
| The student recognizes and analyzes the elements of a company's corporate communications
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| The student recognizes and analyzes the elements of a company's internal communication
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Eerste examenperiode | Knowledge and comprehension test during the examination series | 60,00 | |
| Eerste examenperiode | Skills assessment permanently during class weeks (Permanent evaluation) | 40,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 60,00 | |
| 2nd examination period | Skills assessment during the examination series | 40,00 | |